Getting Started with SEO
If you’d like to get started with our SEO services, please contact our sales team at:
Most SEO firms & agencies sell the same "SEO" package to thousands of customers over and over again, usually consisting of changing the title tags of a few pages and buying potentially dangerous links in an out-dated effort to manipulate search results. From a search engine perspective, no two websites or industries are the same and will reap the benefits from the same strategy. For SEO to have an impact, your website needs a custom tailored strategy specific to the existing search positions held and the content of your website.
We do custom SEO campaigns for clients that are serious about increasing their traffic and search engine rankings. To begin working with our professional team of professional internet marketers, you must first enter the discovery phase.
What is the SEO discovery phase?
The first and most important step in any SEO campaign is to conduct a thorough keyword research and audit of existing internet properties in order to define a focus and uncover missed opportunities. In the discovery phase, we will use your existing analytics accounts, PPC accounts, blogs, your website and your input in order to extract and audit all of your keywords.
What comes after the SEO discovery phase?
Once complete, we will begin using our internal tools to discover even more keywords within your niche. If you don’t have the necessary tracking tools to collect this data ongoing, we will install them for you. (Google Analytics, Google Webmaster Tools). We then audit your website for onsite SEO opportunities and modifications that will help improve your website.
What do I get with the SEO discovery phase?
We will deliver a comprehensive report including an excel document containing your top keywords, their accurate search-volume and projected #1 rank, #2 rank, #3 rank traffic with the best keywords to target highlighted based on search-intent and search volume. These are your target keywords.
In addition to the keyword research document, and the complete results from your onsite SEO audit we will provide an option to optimize your website for search engines.
What is included in the onsite SEO audit?
Focused on creating better, faster, more accessible, relevant web pages.
- Title Tags
- Meta Descriptions
- Logical Document Structure
- Relevance Review
- Page Speed
- Alt Attributes
- Title Attributes
- Duplicate Content Analysis
- Social Media Presence
- Existing Rankings
SEO is not a set-it-and-forget-it project. To compete online effectively, you need a team to rely on to build domain-authority, syndicate content, optimize your content and keep up-to-date with bleeding-edge technology, tactics and strategy. Often times, SEO is most effective within organizations that apply SEO thought to every aspect of their business. Ongoing SEO clients will have access to an SEO specialist to answer questions and to work together with to prioritize and implement new initiatives and generally help with best practices and advice with regard to internet marketing in general.
Whether you’re a small business or a multinational corporation, a well-planned and focused SEO campaign is essential for obtaining organic search traffic from search engines. SEO can also double as a method of ensuring your website has been tuned to the utmost quality for usability as many search engine optimization procedures are centered on making your online store better for users through page speed, logical document structure and accessibility. In fact, search engine optimized websites have a higher likelihood of converting users into sales or leads as a side-effect of the high-level modifications that come with SEO.
Search engine optimization has come a long way. If you were around in the early days of the internet, SEO used to be easy, as webmasters would test and use tricks in an obvious effort to ‘fool’ search engines. It worked. The methods that were once in widespread practice throughout the industry have since been banned and search engines have been using their data to refine and better filter their results and de-rank websites that participate in attempting to manipulate search results. It used to be the case that if you were placing a link online, you were a webmaster. Today links are being placed by users of all sorts online, Google has spent over a decade refining their process and battling web-spam and the barrier-to-entry has raised.
Online Marketing is becoming more sophistocated
Thousands of companies, potentially, your competitors, have invested in SEO on a large scale. To rank high today, you truly need a custom, elegantly executed SEO strategy that is truely world-class. There are no more short-cuts for high rankings and it has become dangerous to attempt to artificially manipulate search rankings via “black-hat” tactics.
There are only 10 top results
There are only 10 top results on most search engine results pages for any given keyword (SERPs). The most trusted, most relevant, most user-friendly web pages occupy these positions as it was determined by search algorithms. It is difficult, but not impossible, to obtain rankings in the top 10. In today’s market, you need seasoned professionals that understand the algorithm and have a proven track record of ranking for highly competitive keywords.
Time is running out
The longer a SEO campaign is running, the more likely it is to perform well on the search engines. As rankings increase, user interaction and naturally-occurring back-linking occurs at a high rate, further boosting your search engine clout. SEO has a snowball effect to it and old websites that have been actively pursuing search engine rankings have a sure advantage. To beat them, you have to be better than them. Thousands of new websites are staking their claims on the web, and in the search results every day. Some of them are your competitors and some of them have been around for awhile. To compete with them, you have to have a high-quality website with high-quality code, logical keyword targeting, and an active ongoing SEO focus.