Rewind back to the early days of the Internet when companies indulged in throwing business ideas around like a free-for-all. Times haven’t really changed since then. Whether online or offline, companies are perpetually on a quest to maximize response rates through changing copy or keyword phrases. If banner ads had their time in the spotlight, it’s their turn now for keyword search to reign.
Business-to-consumer or business-to-business, companies buying keywords at search engines want to know how many leads take how much money and what acceptable figures may be.
What are Keywords?
Understanding the usability of keywords and impact on Search Engine Optimization (SEO) is necessary for an idea of purchase options. Keyword is a word reserved by a program, so that when a user types it in the address window of Internet Explorer, they are linked directly to the advertisers’ websites. When users type certain keywords to search, you, instead of your competitors should reach them first, with a top position on the rankings.
Select keywords that are appropriate for the site content and target audience. The influx of newbies is leading to an inflation of the market due to which it’s difficult to rank your website for optimization based on the keywords. For companies able to afford it, keywords have a straightforward appeal. They reach the small minority that they target for their products.
Do you or don’t: Deciding on Purchasing Keywords
For almost every word there could be more than a million websites. Your aim should be for your website to make it to the top 20 or 30 sites of search results. You can utilize many software prorams that have the ability to filter by length and minimal words, stop word list, keywords minus meta name, defining keywords separator and change of first letter to upper case.
A majority of search engines charge less than $100 for opening an account. Carefully choose keywords, copy and landing pages on clickable links. Per click fees vary from advertisers, ranging from 5 cents to $2.50 or more. Even a penny more can get your link higher than the next advertiser. Only clicks on your listings are charged. Popular keywords are best for maximum exposure but select phrases too, not single words, that narrow the focus and result in fewer per click fees. Terms should be related to your brand name, product, service, mission or advantages.
For small businesses per click charges tends to be more cost-effective. Create your own title with description of each keyword. For instance, wedding flowers can have a title of Wedding flower arrangements and description of Save 15% on select wedding packages. Get your keywords right and you’ll get your target audience. Then offer a link difficult to resist clicking with the keywords in the ad copy, clear description of advantages and preferably an incentive too.
Being an objective quality, popularity is easy to evaluate. The more popular your keyword is, the more chances that your site will be listed in the results. Despite small budgets and incomplete sites, every site competes with others in the same category. Perhaps rather slow a process, getting the right keywords, strategy, layout and content is sure to bring you success if you are consistent in improvising and innovating. Therefore the right words are what count most in drawing traffic in droves.
Pinnacle Cart offers a variety of built in solutions for adding and optimizing backend keyword solutions.