The newest rule of eCommerce — if you want visitors to buy more of your products, you must get them engaged. While images can give us an idea about how a product looks like, videos do a much better job of engaging the user.
According to a survey from WPForms, 43% say they want to see more video content from online stores. Not only is it an easy and fun way to learn more about a product, It breaks the monotony of texts, images, and other content.
How can video marketing help my eCommerce business?
From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined. If your video content gets viral, your eCommerce business will surely benefit from it.
Top 7 Benefits Video Marketing Can Provide Your eCommerce Business
Higher conversion rates
One great thing about videos is that they build a sense of trust with people. There is a higher chance that a visitor on your site will turn into a purchasing customer if your product pages contain videos of a brief description of the product – especially if you include proven trust drivers.
The fact that customers cannot touch nor examine a product personally makes the role of visual content highly important in their purchasing decision. Though high-quality images also do this job to an extent, videos give a more realistic feel.
Search engines love videos
Remember this viral Dollar Shave Club video that was uploaded on Youtube in 2012? This is the kind of video marketing you would want to replicate! Though the video was created with the intent of spreading brand awareness, it also helped in link building.
This product video for eCommerce set a standard, every brand kept writing about it, kept linking back to their website, and also shared the video. In turn, this helped them with the backlinks, which led the brand to its success.
The verdict — create relatable video content that puts a human story behind digital offerings. Even Google can’t resist but rank you on the first page.
Videos complement marketing strategies
Any video marketing content can perfectly complement your current marketing strategy. If you’re currently doing weekly blogs, you can convert those blogs into a video format or even add further content in the form of video.
How-to blogs can be made into how-to videos. This content offers your audience another way of engaging with you and it translates your content into another popular format.
It’s easier to explain in videos
Planning to launch a new product? Then, consider creating a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product.
93% of marketers say that an interactive video is effective at educating consumers and is proven to increase their watch-time by 47%. For example, if your product has a lot of technicalities, you could choose to shoot a video from multiple angles while someone demonstrates it, giving you the most comprehensive understanding possible.
Video can engage even the laziest consumers
Aside from being a great learning tool, videos are also easy to consume. With most people living in a fast-paced lifestyle, reading long product descriptions or digging deep into services is already a hassle.
The modern customer wants to see the product in action. How they want to view content – whether it’s written or visual – is one of the driving forces for companies to use video in their content marketing.
Video marketing captures a wide audience from different socioeconomic status – even the laziest ones. Make sure you target not only the eyes but also the ears of the consumers.
Increase brand awareness
On average, Facebook generates 8 billion video views per day, which means people are really responding to video content.
Videos are more engaging and attract people compared to long-form blogs. They’re great at connecting with people and helping them get to know your brand. With the right video content and marketing strategy, your brand can spread like wildfire.
Video means keeping up with times
Consumers appreciate businesses who are up-to-date with the trends because this means they are still relevant and that they keep their fingers on the pulse of modern culture.
Additionally, videos don’t even have to be conventional these days. With new technologies such as live video streaming, the ‘stories’ feature on Facebook and Instagram, video filters, and more, you’re no longer expected to just create simple narratives.
You can even explore virtual reality as an immersive video experience, with 64% of marketers saying it’s been a successful strategy for them.
eCommerce Brands Using Video Marketing
When done creatively and with a purpose, video marketing can set your eCommerce business apart from your competitors. Use the tips provided to transform your marketing strategy and watch as you attract more leads and generate more sales.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: only the creative ones will survive!
Louie has been writing compelling, informative, and timely content for clients. His years of writing experience in the freelance and corporate setting has given him a vast understanding of the different businesses and topics, ensuring the delivery of high-quality content. When not at work, he picks up his pens & brushes and starts expressing his thoughts in a blank canvas.