Looking to get more exposure for the items you’re selling? Facebook Marketplace just might work for you. As of 2018, Marketplace is used by over 800 million users worldwide and helps thousands of people sell new and used products on a daily basis.
The good news…Using Facebook Marketplace is absolutely free!
The bad news…It’s not really for businesses, yet.
The platform was designed as a peer-to-peer marketplace connecting individuals who have something they want to get rid of with people who just might be interested in that item.
Facebook has promised to make business listings available on the platform, but it’s rolling it out slowly and this feature might not be available in all areas yet.
Does that mean businesses can’t use the Marketplace? No, not at all. You just don’t get to take advantage of the free listing offered to individuals. To place an “ad” in the marketplace you simply need to place an ad on Facebook, designate “Marketplace” under the placement section and press “Publish”.
Your paid ad will not appear in the Marketplace.
What is Facebook Marketplace?
The best way to describe Facebook Marketplace is an online platform where people can buy, sell, or trade items with others. People can find what they’re searching for by filtering results according to location, category, and price. When selling an item on Marketplace, you create a public listing that can be seen by anyone in Marketplace, News Feed, and other places on or off on Facebook.
- Home & garden
- Clothing & accessories
Why Facebook Marketplace?
The retail world is becoming increasingly omnichannel as more opportunities sprout to sell in various places. Facebook Marketplace helps sellers capitalize on the interactions already happening on Facebook. If you’re interested in selling products to targeted audiences, Facebook Marketplace is a good place to start.
Besides providing an easy way to help increase the discovery of your brand and products, Facebook Marketplace also has these benefits:
- No fees – Facebook is free for everyone to join, what’s more, there are no fees for selling either. If you’re afraid of blowing your budget, this platform is low-risk and won’t cost you a penny.
- Extensive reach – You won’t have to worry about target marketing. You’ll be able to get your brand and products to reach buyers on Facebook, where they’re already browsing.
- Personalized customer experience – Facebook Marketplace works in a way that it shows products relevant to consumers. This helps you find the right customer, increasing the opportunity for the interaction to lead to a purchase.
Like every peer-to-peer marketplace, there are some items you can’t list. You can find what you can and can’t list in the Facebook Marketplace Commerce Policies.
If you get delisted from Marketplace but don’t think that you’ve violated any Commerce Policies, you can appeal for Facebook to reconsider the decision. Also, if you see an item that you feel violates Facebook’s Community Standards or Commerce Policies, you can report that item and the seller as well.
How to Sell on Facebook Marketplace
Selling on Facebook Marketplace is easy, here are the steps:
1. Log into your Facebook account, and on your homepage, click Marketplace. Alternatively, you can go directly to https://www.facebook.com/marketplace to access Marketplace.
2. On the Marketplace screen, click the + Create New Listing button on the left side of your screen.
3. Click on what you’re trying to sell, whether an item, vehicle or a home for rent.
4. You will then face a screen where you can list what you’re selling, the price for it, what category it belongs in, and other relevant information your potential buyers need to know. Make sure to upload at least three photos or maximum ten photos of your item (from different angles) so that you can list it for sale.
Note: If you want to make an item as Free, enter 0 as the price.
5. After you’ve entered all the details for your item, click Next. Marketplace is automatically selected, which means you can’t deselect it.
6. Finally, click the button to post your listing.
How to Use Facebook Marketplace If You’re a Business
Although you can’t list your products as a business in Marketplace at the moment, you can create a paid ad to show your products or services. These are ads that appear between the regular product listings on Marketplace and are designated as a paid listing to help users distinguish between what is a person-to-person and and what’s a paid placement from a business.
Marketplace Ads vs. Boosted Listings
As an individual, you can boost your existing Marketplace listings to potentially increase the reach of your products and sell faster. But unlike Marketplace Ads, its targeting options are limited, which can limit its effectiveness.
Boosting a listing is simple, all you have to do is select how much you’re willing to spend and how long you’d want the boost to run. Boosted listings will appear to people who are 18 years old and above in nearby areas, and automatically use the title, price, images, and description you placed in the listing during setup. These can be helpful if you want to quickly sell an item, however, the lack of targeting options can make them less effective.
Marketplace ads, on the other hand, are not about promoting your items for sale on Marketplace like boosted listings. They are similar to the ads displaying on Facebook News Feed, Instagram, and Audience Network – just in one additional place.
Now, let’s see how you can use Marketplace ads for your business:
1. Reach customers where they’re already shopping
Facebook has many ad placement options but what makes Marketplace ads unique is that most of the users browsing here, already have the intent to purchase. They’re likely to click the ad and buy the product when they see it next to other relevant products and services.
2. Create personal connections
When someone makes a purchase through Facebook Marketplace, it’s done directly through Messenger. Transactions done through Messenger keep users on the Facebook app which allow sellers to engage with customers one-on-one. This fosters strong relationships with customers, increasing their chances of buying.
3. Achieve desired results
Since advertisers have the option to scale ads not just on Marketplace but across all of Facebook, there are more opportunities to achieve efficient outcomes. According to a Facebook IQ study, advertisers who use placement optimization campaigns witness 4.1% more reach and 5.2% lower cost per impression, leading to a lower cost per reach of 5.8%. This translates to reaching half a million people for the same budget compared to using Facebook-only ads.
You can create Facebook Marketplace ads through the Ads Manager. For a step-by-step guide on how to create an ad for Marketplace, refer to this article. Facebook highly recommends that you select Automatic Placements during setup so that the ads will appear on different platforms such as News Feed, Instagram, Marketplace, Messenger, and Audience Network.
Reach buyers where they are
Facebook Marketplace’s audience targeting helps businesses open up a pipeline that leads people directly to their doorstep. Making a sale then becomes easier, especially when you have an offer that buyers can’t refuse.
Mayfair has been working as an SEO Content Writer for clients who want to improve their search rankings. Her MBA has given her a broad base to approach many business-related topics, and currently, she is focused more on providing unique, high-quality content for an eCommerce platform. When not working, she enjoys traveling to different places around the globe or just laze around with her 7 dogs.