Creating eCommerce websites without a solid plan is never a good idea. Important details that seem obvious may be overlooked. Here’s a quick checklist of 5 very important features. Make sure you have them covered!
The internet has numerous articles and informational blog posts on the basics of creating eCommerce websites so… we can skip over the initial setup necessities such as buying domain name, choosing the best eCommerce platform, choosing your theme, etc.
These are things that you are already aware of and have probably already done.
Instead, we just wanted to pop in to quickly go over a handful of the basics. We’ll take a look at the essentials that can be forgotten when creating eCommerce websites and how you can transform your regular eCommerce website into an online store that immediately converts prospects into paying customers. If you’re struggling to increase the sales of your eCommerce website or online store, this article is meant especially for you.
Here are five important things to remember when creating eCommerce websites:
#1. Use Multiple, Quality Product Images
Retail consumers have traditionally enjoyed physically holding a product before they made up their minds to buy it. Since this is not a possibility with online stores, it’s crucial that you work twice as hard smart to represent your products. Create product images that are beautiful and evoke emotion. Use multiple images with a quality that is convincing enough for customers to pay for a specific product.
While the quality of the images you use is important, it’s not the only thing that you should take into consideration. For higher conversion rates, you should provide online shoppers with alternative and detailed views of products. Instead of using a single image for a product, you should use multiple images to show your products from different angles… this will really let your products shine!
#2. Create Good Product Descriptions
The conversion rate of your eCommerce website also depends on a lot of how well you describe your products.
A good product description isn’t one that merely tells prospects what it does. If it’s really good, it will probably evoke an emotion, a laugh, smile, or heart tug, which quickly entices your target audience to buy it or try it. This type of detailed, engaging product description is exactly where most of the online stores fail to make a hit.
While writing product descriptions, you should:
- Use emotive language
- Describe innovatively
- Address the customer
- Talk about results
- Downplay product details
- Create a need – and then fill it
- Write with your target audience in mind
Always remember that descriptive product descriptions play a critical role in conversion optimization and creating eCommerce websites. So, avoid cranking out a handful of words to fill up the product description and write in a way that engages and persuades online browsers to buy.
#3. Gather More Customer Reviews
Whether it’s about the selection of products or closing sales, customer reviews play an important role in eCommerce sales. They reassure potential buyers with positive reviews and even let them know additional details that may help them complete the sale. Think about Amazon… why does Amazon keep sending reminders to customers, asking them to provide feedback? If you are serious about taking your eCommerce website to a whole new level, you should try to gather as many positive reviews as possible. There’s no way around it, customer reviews help online shoppers decide which products to buy.
Encourage past customers to share their feedback and gather them from all across the web.
A few ways to gather reviews include:
- Ask your fans to review your products on your website or FaceBook page
- Get LinkedIn recommendations as a CEO or the owner of a company
- Create YouTube video reviews and allow comments
- Share reviews from Yelp, Merchant Circle etc.
- Get reviews on niche review sites like Trip Advisor, Expedia etc.
And don’t forget – customer reviews can address those questions that your product descriptions don’t provide answers for. Lack of reviews sends the wrong signal to customers; it makes them feel that your online store doesn’t actually sell or you discourage reviews yourself because your products aren’t good enough.
#4. Make Your Products Easily Sharable on Social Media
Social media provides eCommerce businesses with an excellent opportunity to attract new customers while keeping the existing ones engaged.
According to a report by BI Intelligence, eCommerce referrals from social media grew around 200% in 2014. Also, when it comes to making purchase decisions, social networks play a key role.
When creating eCommerce websites, leverage social media so that it’s included automatically. One of the ways to do this is by making it easy for customers to share your products on their specific social networks. Use social media sharing buttons across your products on website and research which social platforms your target audience uses the most.
#5. Publish Content Regularly on Your Blog
If you want your site to be indexed by search engines frequently and expand your site’s keywords reach, you should publish an eCommerce blog content regularly. Find out what your readers really need and the questions they’re asking. Then, address those concerns by updating your company blog with fresh content as frequently as you can. Create a content calendar, work out a publishing plan, and stick to it.
Creating eCommerce websites is both fun and stressful. There are so many details to look into, it’s best to start out with a quality web store builder software. Even if you do, though, it’s easy to forget important details. By creating an eCommerce checklist at the beginning of your adventure, essential tasks like the ones listed above won’t be forgotten or overlooked.
What do you feel are the most overlooked details when creating eCommerce websites? We’d love to hear your thoughts in the comment section below!
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between ‘hola’ and ‘ciao’.
With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day… maybe in the hammock next to her!