The common thread through all of these strategies is communication. Whether you’re trying to entice loyalty membership, educate about new products or discounts or otherwise, being productive with your communication is critical, especially in the Digital Age where businesses are always competing for recognition being fresh in the minds of consumers.
Engaging customers on social media, creating text alerts, developing a mobile app, offering impeccable customer service, these are all necessary steps that your e-commerce business should be performing to keep those communication channels open and active.
Hubspot takes it one step further and uses video to communicate with customers. What they found was that 55% of customers admit to watching the entire video whereas only 25% read an entire blog post.
And, as always, monitor your communication efforts to find which strategies are paying off the most. If your 10% off coupon isn’t a hit, it may not be the offer itself, but how you’ve communicated the deal to your customers. With a little revising of your messaging, you may see a significant shift in how effective your tactics are. Thus, don’t be afraid to get creative and be bold in your communication efforts. It may be what your e-commerce business needs to stand out amongst its competition.