How to use Social Media for eCommerce

By |March 3rd, 2014|

Small online store owners are continually faced with the challenge of finding and developing new marketing tools for their products and services. Unfortunately, many fall into the trap of trying this idea or that idea, not having sufficient time to use these tools to full effect. One popular tool that falls […]

Reduce cart abandonment by reducing the steps required to checkout

By |March 15th, 2011|

On average, at least 50% of online shopping cart orders are abandoned and the products not purchased. One common reason that these carts are abandoned is having too many steps during checkout. Streamlining the checkout process to as few steps as possible can greatly improve the completion percentage of online […]

Quick tip for improving cart abandonment rates

By |April 27th, 2010|

Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted, impatient and distressed. They lose interest, leave the site, or simply […]

Ways to Increase Sales on Your Website during a Recession

By |January 7th, 2009|

When the economy is in recession, the last thing you want to do is spend resources on sales pitches that lead nowhere. One great mantra preached by marketing gurus is to invest in developing strong customer relationships, which will build a large customer base to get you through rougher periods. […]