10 Quick Tips on How to Make Free Shipping Work for Your Online Store

By |August 17th, 2016|

 
Are you using Free or Discounted Shipping to Increase Conversions?  If not, you definitely should be!
There’s this nagging question that online store owners often ask themselves: Should I offer free or discounted shipping to customers?

It’s an age-old question that might be as ancient as online stores themselves, but one that’s also […]

The Importance of Omni Channel Marketing in 2016

By |January 19th, 2016|

Small-to-medium business owners are starting to realize there’s more to marketing in 2016 than there has been in the past.  With buzzwords like Omni Channel Marketing floating around, what does the average SMB need to change to keep up?
The traditional ways of eCommerce marketing are no longer effective. Over the […]

How to Study Your Target Market and Increase Sales

By |September 30th, 2015|

Why do online business owners study their target market? 
Today’s online business environment is a ruthless one! It doesn’t seem to matter which industry your target audience is in, if you’re a SMB business owner, you’ll likely face razor-sharp competition from larger names.  This fierce battle of resources can leave your marketing […]

Social Media Selling vs Marketplace Distribution: which one is better for your online store?

By |September 20th, 2015|

If you only have time to work on one, which one is better for your online store – Social Media Selling or Marketplace Distribution?
Do you own a small or mid-sized eCommerce business?  Or perhaps, are you responsible for managing one for someone else? If the answer is yes, you are probably […]

How to Create Emails that Convert

By |August 13th, 2015|

Writing emails that convert can be one of the trickier marketing methods you’ll need to learn, as an online business owner.  Scroll down for tips on how to find inspiration and be effective in this necessary task.
 

Help getting started

Many how-to articles jump right to the specifics of writing promotional emails that convert, but […]

How to Use Instagram to Promote Your Online Store

By |June 15th, 2015|

Do you have an Instagram account yet?!  If you’re a small-to-medium sized business owner, you should consider getting one… yesterday.

If you run an online store or product-based business of any kind, it’s past time to ramp up your presence on Instagram.  According to Business Insider and Socialbakers, Instagram posting has now […]

Managing International Returns – Some Sage Advice From Bongo International

By |May 11th, 2015|

Opening an eCommerce site to a global market offers vast potential and increased profits, as well as a number of daunting challenges.

According to eMarketer.com, worldwide B2C eCommerce sales hit $1.5 trillion in 2014, and are predicted to reach $2.35 trillion by 2017. With numbers like that, one would think that […]

Introducing VIPparcel – PinnacleCart’s Newest Shipping Partner!

By |April 13th, 2015|

PinnacleCart is happy to introduce VIPparcel as their newest shipping partner.
VIPparcel is an excellent online shipping service that was started with a simple purpose: to provide postage at fantastic rates without making people jump through hoops. Navigating the online shipping world can be difficult and confusing for customers who are […]

SEO Guide for Graphic Designers

By |January 9th, 2014|

One hears a lot of conflicting things about SEO, so you may not be sure what to believe.  Is it just about using the same keywords over and over?  Or is it about keeping up with changing search engine algorithms?  Here is a short SEO guide for graphic designers to keep […]

Innovation Arizona – Enterprise Forum 2013

By |June 4th, 2013|

At this upcoming event, network with hundreds of your peers while meeting up with incubators, accelerators, funders and investors, entrepreneur program groups, education and supporting growth organizations. The Innovation Arizona Summit, brought to you by MIT Enterprise Forum Phoenix and the Arizona Commerce Authority, takes place on June 11, 2013 […]