When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly.
Directly, a good meta […]
So which is it? Does gated content hurt or help? Here are some questions to ask yourself and details to understand before you toss gated content into your eCommerce marketing strategy.
Let’s get some of the basics out of the way…
What is Gated Content?
Simply put, gated content is restricted content. It […]
How to Make the Most of Your About Us Page
The long-term success of a website depends on two things – a user-friendly design and actionable content. However, it’s quite easy and tempting to delve too much into the design process and ignore the compelling content creation process. When talking about […]
With a small shop just keeping track of inventory and stocking your web store can take up 90% of all the time you have available – considering taxonomy for your web store might sound like another task for the ‘to-do later’ list. However, managing and reviewing your web store taxonomy […]
One hears a lot of conflicting things about SEO, so you may not be sure what to believe. Is it just about using the same keywords over and over? Or is it about keeping up with changing search engine algorithms? Here is a short SEO guide for graphic designers to keep […]