Is your E-Commerce Store ready for Black Friday?

By |November 1st, 2015|

Is your e-commerce store ready for Black Friday?
Last year Black Friday sales broke $1 Billion and total holiday spending was over $89B.  If you haven’t already started to prep your online business for the upcoming holiday season, you should begin now… focusing first on Black Friday!  It’s time to prepare your website […]

PayPal Credit: Increase average order size up to 20%

By |February 15th, 2013|

Pinnacle Cart now features new financing tools that may boost sales and inflate the average order size for your eCommerce website. If you’re already using PayPal’s checkout to accept credit card payments online, you may now offer customers financing through PayPal Credit (Formally PayPal BillMeLater)
How it works
You may now offer […]

Why Krispy Kreme and Sausage Bacon Breakfast Burgers Matter More Than $2,500.00

By |September 12th, 2012|

Something interesting happened lately on my Facebook feed that opened my eyes regarding the most basic tendencies of human nature and how our society processes media in 2012. People have finely tuned BS detectors. Because of the ways we can communicate so openly and freely, there is a non-stop stream […]

Three Reasons Why eCommerce Thrives: Convenience, Cost, and Security

By |August 8th, 2012|

We have all been online at some point suffering from analysis paralysis worrying about making the right purchase for everything from basketball shoes to Imported Mexican Vanilla (my family buys Vanilla from Mexico online frequently). Shoppers are constantly contemplating “am I paying too much for the product?”, “am I buying […]

Reduce cart abandonment by reducing the steps required to checkout

By |March 15th, 2011|

On average, at least 50% of online shopping cart orders are abandoned and the products not purchased. One common reason that these carts are abandoned is having too many steps during checkout. Streamlining the checkout process to as few steps as possible can greatly improve the completion percentage of online […]

Great App For Creating Web 2.0 Buttons and Badges

By |January 25th, 2011|

Just came across this really great button generation tool and wanted to share it with everyone. For less than $6.00 per year you can use all of their generators to create an unlimited number of buttons and badges. Great price!

Once you create the buttons, save them on your desktop and […]

Good News! – The average on-line order value was up more than 10 percent from last year

By |November 22nd, 2010|

Some great news for on-line retailers, the average order value was about $198, up more than 10 percent from last year, but the number of items put in electronic shopping carts – an average of six – was the same. That means shoppers are buying more expensive items, according to […]

Quick tip for improving cart abandonment rates

By |April 27th, 2010|

Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted, impatient and distressed. They lose interest, leave the site, or simply […]

Ways to Increase Sales on Your Website during a Recession

By |January 7th, 2009|

When the economy is in recession, the last thing you want to do is spend resources on sales pitches that lead nowhere. One great mantra preached by marketing gurus is to invest in developing strong customer relationships, which will build a large customer base to get you through rougher periods. […]

Google Analytics – Who should use it?

By |July 2nd, 2008|

As Google themselves so eloquently state “Google Analytics is an online facility for obtaining traffic analysis of your website”. Which really means Google Analytics is a fantastic tool for looking the behavior patterns of visitors that come to your store. Not only does it provide website owners what visitors did, but […]