Effective Ways to Earn Backlinks for Your eCommerce Business

By |May 8th, 2017|

Scoring high-quality backlinks can be a daunting task. But when you are equipped with the right strategy, you can easily earn backlinks and find link building opportunities.
Ever wondered what backlinks are and why they’re so important?

We all hear the term over and over but how does it apply to online […]

How to Write Product Descriptions That Convert into Online Sales

By |March 23rd, 2017|

Are your current product descriptions working for your online store?  They should be converting your website’s shoppers into buyers and boosting your sales!
Perhaps the problem lies in the name —“product descriptions.” As the bland phrase suggests, many product descriptions simply describe an online store’s products: their specifications, color schemes, sizes, […]

PinnacleCart’s First Client Spotlight Shines on YardFreaks.com

By |March 9th, 2017|

How does a success story sprout?  In the case of YardFreaks.com, it all began with two friends drinking beer over a fire. Fast-forward 10 years and you’ve got a high demand backyard product and a thriving online brand.  YardFreak CEO, Matt Doll, took a simple conversation and turned an idea […]

Shipping Optimization for the New Year

By |January 13th, 2017|

Are you looking into shipping optimization for the new year?  We’ve got an insider’s POV from automation expert, Christine Ridgely, Partner Manager at 71lbs.
Who has the time to monitor what they spend on shipping? You should be focused on fulfilling the orders! While you likely researched shipping optimization and how you can obtain […]

How to Fund Your eCommerce Business

By |January 11th, 2017|

Learning how to fund your eCommerce business doesn’t have to take days of research.  Read this quick guide to get started!
As a growing eCommerce business owner, you face many challenges in keeping the momentum going. From inventory to technology to hiring employees, you want to invest in your business and […]

9 eCommerce Challenges to Overcome

By |January 6th, 2017|

How is your online business doing? Are you caught up on some frustrating eCommerce challenges?
As a budding entrepreneur, eCommerce is a great way to begin growing your own company.  There are so many options, and each option comes with its own set of eCommerce challenges. To begin with, some merchants […]

Are You Running the Best eCommerce Platform For Retail?

By |December 13th, 2016|

Are you in the market for the best eCommerce platform for retail? Sometimes it’s hard to know which of the competing shopping cart software would be the best fit for your individual brand. 
When it comes time to choose between A, B, and C, what is the best eCommerce platform? Which should you […]

13 Holiday Marketing Ideas to Rock Your Small Business

By |November 28th, 2016|

Tis the season! Everywhere we go, we see the hustle-bustle and long queues at the counter – ahh, the holidays are here.  Expect a dash of anticipation, a ton of excitement, and yes, a flood of shoppers on the busiest season of the year. But, as an eCommerce business owner, […]

Setting Up Macro vs Micro- Conversion Rate Tracking in Google Analytics

By |November 17th, 2016|

Setting up conversion rate tracking in Google Analytics is easier than it seems.  But are you tracking both macro and micro-conversion rates for your online store?  You should be!
Anyone who is building an eCommerce store, or who is already an eMerchant with an online store, should be tracking their conversion […]

Mastering Jewelry Photos for your Online Store

By |November 3rd, 2016|

Jewelry photos can be quite a challenge, even for an experienced photographer. These 10 essential tips will help you master the technique like a pro!
Are you planning to launch an online store for selling jewelry? Maybe you have already one but are not sure how to attract a steady stream […]