Instagram marketing guide for small businesses

By |June 27th, 2018|

Instagram has become one of the top social networking apps in the US, ranking just after Facebook, YouTube, and WhatsApp. From a business perspective, Instagram Marketing is also a powerful tool, making the social platform a great place to do business. This is why over 70% of businesses in the […]

Tips on using social media strategy to drive eCommerce success

By |May 11th, 2018|

 How does the right social media strategy help your business? Does it really save time and money? And how critical is it to have a marketing plan dedicated to social media alone?  We’ll discuss this and more below…

More than ever before, shoppers would rather buy online than in-store.  To put a number to […]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |April 16th, 2018|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time.
Keeping up with trends is a good way to make sure your business keeps […]

Cultivating Click-thrus: Your Guide To Writing A Winning Meta Description

By |April 10th, 2018|

When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly.
Directly, a good meta […]

9 Effective Snapchat Marketing Tips for Beginners

By |March 1st, 2017|

Using SnapChat? The millennial-focused startup is poised for the big time, is your business ready for it?
Remember when the Facebook demographic was the one all business wanted to reach? Well, Facebook has gone mainstream and the hip, young kids are spending more of their time swapping selfies on SnapChat.

Experienced eCommerce businesses […]

10 Ways to Attract Legit Twitter Followers and Drive Traffic to Your Online Store

By |September 2nd, 2016|

In today’s competitive market, it’s more important than ever for online business owners to utilize quick and easy tips that will boost the overall success of their online stores.  Because of the millions of active users on Twitter, this powerful social network becomes an obvious choice.  Online sellers should take […]

A Pokémon Champion Gives Insight Into The New Pokémon GO For Business

By |July 15th, 2016|

With the sudden explosion of Pokémon GO, business owners everywhere are scrambling to learn how to use this popular mobile game to benefit their stores.  
For businesses to truly understand how they can use Pokémon GO to grow their business, we need to better understand the roots and thoughts behind the game. With this […]

The Importance of Omni Channel Marketing in 2016

By |January 19th, 2016|

Small-to-medium business owners are starting to realize there’s more to marketing in 2016 than there has been in the past.  With buzzwords like Omni-Channel Marketing floating around, what does the average SMB need to change to keep up?
The traditional ways of eCommerce marketing are no longer effective. Over the last […]

How to Study Your Target Market and Increase Sales

By |September 30th, 2015|

Why do online business owners study their target market? 
Today’s online business environment is a ruthless one! It doesn’t seem to matter which industry your target audience is in, if you’re an SMB business owner, you’ll likely face razor-sharp competition from larger names.  This fierce battle of resources can leave your marketing […]

7 Unique Ways Marketing With Package Inserts Can Work For You!

By |July 23rd, 2015|

Are you looking for new ways to increase brand awareness, customer loyalty and sales?  Marketing with package inserts can work for you, helping make your online store the success it should be!
Since the beginning of time… ok, not really.  Since the beginning of online shopping (that’s more like it), shipping […]