How Do Social Media Networks Influence Internet Purchases?

By |October 26th, 2015|

Are you interested in learning how social media networks influence online purchases and what social networks are the fiercest influencers?  Consumer are 71% more likely to make a purchase based on social media referrals so understanding social networking can be a vital part of online success.
We’ve done a lot of research on that habits […]

Is Organic Facebook Marketing a Thing of the Past?

By |June 7th, 2015|

Only a few years back, both online and brick-and-mortar businesses enjoyed a healthy organic reach on Facebook – at no cost. During this time, you could easily build an audience for your business on Facebook and organic interactions were strong. Among all the social media platforms, Facebook became the key […]

The Do’s & Don’ts of Social Media Selling

By |May 28th, 2015|

Social media has infused itself into the lives of consumers in more ways than most realize. This has led to furious attempts from savvy online merchants to benefit from social media selling.  So exactly how saturated is the social media market? According to, 73% of all internet users in […]

How to use Social Media for eCommerce

By |March 3rd, 2014|

Small online store owners are continually faced with the challenge of finding and developing new marketing tools for their products and services. Unfortunately, many fall into the trap of trying this idea or that idea, not having sufficient time to use these tools to full effect. One popular tool that falls […]

What can Beyonce teach us about eCommerce?

By |February 25th, 2014|


At midnight on December 12th, pop star Beyoncé posted a video on Instagram that featured a few pics of herself and the cover of her new album. The caption simply read, “Surprise!” Immediately following that, she posted her new album and its corresponding music videos on iTunes. Within 24 hours, […]

Why Krispy Kreme and Sausage Bacon Breakfast Burgers Matter More Than $2,500.00

By |September 12th, 2012|

Something interesting happened lately on my Facebook feed that opened my eyes regarding the most basic tendencies of human nature and how our society processes media in 2012. People have finely tuned BS detectors. Because of the ways we can communicate so openly and freely, there is a non-stop stream […]

Pinnacle Cart Establishes The Weekly Featured Facebook Fan Highlight

By |August 2nd, 2012|

Every week, starting August 6, 2012 Pinnacle is going to put a featured customer in its showcase. Business owners love to talk about their businesses and we love to hear about their successes and victories. There will be placement on the Pinnacle Cart Blog as well as the Featured Facebook […]

AddShoppers allows you to track social media engagement

By |June 26th, 2012|

AddShoppers is a new compatible application for Pinnacle Cart that allows you to track social sharing. This is currently a free utility that counts the number of times visitors share pages of the merchants website with social platforms like Facebook, Twitter, Pintrest etc. AddShoppers advanced social analytics and ROI tracking […]

Facebook Setup – How to add Pinnacle Cart eCommerce Plus Facebook application

By |February 2nd, 2011|

As you know we released Pinnacle Cart eCommerce PLUS for Facebook.  Due to the complex setup and comments from users, we now have an article on how to setup the application to help simplify the process.  The link below will outline the exact steps you will need to take.

***Please note: The Pinnacle Cart eCommerce Plus […]

It’s time to get serious about social media

By |December 4th, 2010|

Did you know Facebook is responsible for 1 in every 4 page views on the web? If you haven’t started, its time to get serious about using social media to market your products. Every visitor to your store is a potential connection to millions of other individuals interested in your […]