How to Write Product Descriptions That Convert into Online Sales

By |March 23rd, 2017|

Are your current product descriptions working for your online store?  They should be converting your website’s shoppers into buyers and boosting your sales!
Perhaps the problem lies in the name —“product descriptions.” As the bland phrase suggests, many product descriptions simply describe an online store’s products: their specifications, color schemes, sizes, […]

New & Free: 2 Google Analytics Academy Courses For Curious Business Owners

By |March 16th, 2017|

Still confused about Google Analytics? Try these two new e-classes offered by the Google Analytics Academy!  Not only are the courses free, but now, the Google IQ exam and qualification that goes with them are free, too.
A notification just went out from the Google Analytics Academy! Their superstar team announced […]

7 Reasons Why Every eCommerce Site Needs a Blog

By |February 20th, 2017|

67% more leads. That’s the advantage eCommerce sites with blogs have.
To demonstrate the power of blogging and content marketing, Demand Metric compiled a lot of impressive stats like the figure above. If you’re wondering just how effective a blog could be for your eCommerce store, the numbers don’t lie: […]

Shipping Optimization for the New Year

By |January 13th, 2017|

Are you looking into shipping optimization for the new year?  We’ve got an insider’s POV from automation expert, Christine Ridgely, Partner Manager at 71lbs.
Who has the time to monitor what they spend on shipping? You should be focused on fulfilling the orders! While you likely researched shipping optimization and how you can obtain […]

9 eCommerce Challenges to Overcome

By |January 6th, 2017|

How is your online business doing? Are you caught up on some frustrating eCommerce challenges?
As a budding entrepreneur, eCommerce is a great way to begin growing your own company.  There are so many options, and each option comes with its own set of eCommerce challenges. To begin with, some merchants […]

PinnacleCart Releases Enhanced Business Intelligence Tools

By |December 28th, 2016|

This week, PinnacleCart announced updates that include improved business intelligence tools and features that provide greater insight into consumer behaviors and purchasing patterns.
The improved business intelligence tools, as well as the rest of the updates, will provide access to significant improvements to the PinnacleCart webstore platform.  We are the eCommerce platform […]

How to Use WhatsApp for Marketing and Pump Up eCommerce Sales

By |December 27th, 2016|

Are you trying to take your marketing strategy up a notch? Consider using WhatsApp for Marketing, if you haven’t already done so.
Every business needs an effective way to promote and market its products and services. What better way to boost your company’s marketing strategy than to harness the power of […]

Conversational Commerce – The new wave of retail engagement    

By |December 6th, 2016|

As customers continue to reshape the way they shop, integrating their lives through smartphones and devices, it is important to understand the evolution of retail as we know it, and how conversational commerce is quickly blazing a path, redefining where we’re going. According to Pew Research, 56% of Americans have […]

Setting Up Macro vs Micro- Conversion Rate Tracking in Google Analytics

By |November 17th, 2016|

Setting up conversion rate tracking in Google Analytics is easier than it seems.  But are you tracking both macro and micro-conversion rates for your online store?  You should be!
Anyone who is building an eCommerce store, or who is already an eMerchant with an online store, should be tracking their conversion […]

10 Ways to Attract Legit Twitter Followers and Drive Traffic to Your Online Store

By |September 2nd, 2016|

In today’s competitive market, it’s more important than ever for online business owners to utilize quick and easy tips that will boost the overall success of their online stores.  Because of the millions of active users on Twitter, this powerful social network becomes an obvious choice.  Online sellers should take […]