Customer Experience: What Every eCommerce Company Needs to Know

By |December 7th, 2017|

Understanding and shaping the customer experience is absolutely critical for online businesses.
With buyers taking any one of an infinite number of different paths to purchase, it’s important to consider the entire customer experience (CX) in a holistic way–to shape how customers perceive your brand and then how well their interactions align […]

How is the New, Free Google Optimize Going To Help my Online Business?

By |September 28th, 2016|

Google just announced that next month, they will be launching Google Optimize, a new and free version of their existing Optimize 360. So what’s the hype about… and how can this new version of an existing Google tool help your online store?
To figure out how Google Optimize will help eCommerce […]