Reduce cart abandonment by reducing the steps required to checkout

By |March 15th, 2011|

On average, at least 50% of online shopping cart orders are abandoned and the products not purchased. One common reason that these carts are abandoned is having too many steps during checkout. Streamlining the checkout process to as few steps as possible can greatly improve the completion percentage of online […]

Pinnacle Cart 3.7.5 Preview – Drift Marketing

By |July 31st, 2010|

Come Sail Away, Come Sail Away, Come Sail Away with Me..

Great song, terrible thing to have happen to customers. Pinnacle Cart has developed a marketing tool to recapture customers get caught up in some other moment and abandon their shopping cart before completing their intended purchase.

In our newest version, 3.7.5 […]

Quick tip for improving cart abandonment rates

By |April 27th, 2010|

Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted, impatient and distressed. They lose interest, leave the site, or simply […]