Are you interested in learning how social media networks influence online purchases and what social networks are the fiercest influencers? Consumer are 71% more likely to make a purchase based on social media referrals so understanding social networking can be a vital part of online success.

We’ve done a lot of research on that habits of online shoppers and have it all lined up for you here.

Looking to be inspired? Each social network has different strengths, meaning they’ll highlight your products according to their niche. Which one will work for your target market, though? All online merchants can benefit from understanding the slight differences of the many social media networks!

The most effective platforms in terms of mobilizing consumers to talk about products:

Social Media Networks for Finding Ideas or Inspiration

  • 58% Pinterest
  • 57% Facebook
  • 51% Blogs
  • 41% LinkedIn
  • 37% Twitter

Social Media Networks for Researching Gifts

  • 55% Facebook
  • 55% Blogs
  • 45% Pinterest
  • 39% Twitter
  • 36% LinkedIn

Social Media Networks for Promotion

  • 60% Facebook
  • 49% Blogs
  • 43% Twitter
  • 36% Pinterest
  • 33% LinkedIn

Social Media Networks for Sharing Purchases

  • 48% Facebook
  • 40% LinkedIn
  • 34% Pinterest
  • 34% Twitter
  • 30% Blogs

If you’re trying to get a word-of-mouth marketing campaign started, however, Facebook may be your best bet. Facebook is the most effective platform to get online shoppers talking about products. Others quickly fall in line behind this social media powerhouse, however, still ranking quite high for word-of-mouth campaigning.

Social Media Networks for Word-of-Mouth

  • 86% Facebook
  • 65% Blogs
  • 55% Twitter
  • 50% YouTube

Social media influences the purchases of around 47% of Millennials. That’s a huge market when compared to the much smaller 19% of all other age groups. This means if you have a product that is geared towards Millenials, aka Generation Y (those born from the early 1980s to the early 2000s), social media is an excellent way to reach them. Here are a few more statistics that peaked our interest.

  • Of the 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% also use social media to purchase!
  • 78% of consumers made purchases based on a company’s social media posts.
  • 44% of social media savvy women said their trusted or favorite blogger influences their purchasing decisions.
social media platforms

Which social media networks do you use for your online business? We’d love to hear your experiences in the comment section below!