Are you looking into shipping optimization for the new year? We’ve got an insider’s POV from automation expert, Christine Ridgely, Partner Manager at 71lbs.
Who has the time to monitor what they spend on shipping? You should be focused on fulfilling the orders! While you likely researched shipping optimization and how you can obtain the lowest shipping costs, you may not be optimizing your overall spend. Shipping costs are typically the 3rd largest line item on the Profit and Loss statement. For most e-commerce merchants, a minimum of 10% of their sales is spent on shipping costs. Given the number of dollars spent by your business to ship products to your customers, monitoring your shipments is important to your bottom line.
Your business cannot rely on customer feedback alone to identify if a package does not arrive on time. Customers may or may not communicate to you if a package hits their doorstep late. In either case, you have invested in a service that did not deliver.