Are you looking to improve your website design? Product photo arrangement is a great place to start and there are two different areas in which you can address this design need. If you manage it well, image design and placement can improve your brand on many levels.
Don’t you just love it when you’re walking through the aisles of your favorite store and see the perfect product display? Maybe there’s one celebrating your favorite sports team… or a holiday season. You may not even consciously realize it but, your mind and body react. Often times, these clever displays will put a smile on your lips or even give a sense of wonder, just thinking about how much time and creativity were required to build them. It’s all about the product photo arrangement!
Clever store displays will increase your happiness and satisfy your overall emotional state, which is really good for the store’s overall sales. The same thing can be done in an eCommerce store, however. With the proper placement of items in your product photos and well thought out placement of the photos on your site, you’ll see how product image arrangement can boost your shoppers’ emotion and your eCommerce sales.
Make them laugh, make them smile, make them sympathize.
Whether you’re sharing your products on social media or just trying to connect with your online audience, coaxing a positive emotion from your target audience will brighten their day, and help your overall branding and sales. There are two ways you can look at product photo arrangement…
- What’s in the photo itself.
- How the photo is placed on your website.
Product Photo Arrangement – The Picture Itself
Working with product arrangement in the photo is often considered the fun side of website design. There are many details that go into having the perfect product photo, however. At the very least, you’ll need lighting, a backdrop, and a quality camera. When working with multiple items for one photo, you’ll want to take it up a notch by planning an appealing product photo arrangement. This small step will go a long way in making that human connection… especially if you’re working with a main display photo or have several items to display in one photo. There is one rule that consistently stands out, however.
Keep photos organized and tidy, while remaining true to the emotion you want to evoke.
Johan Wagemans, an experimental psychologist specializing in visual perception at the University of Leuven, believes that images that depict items in a tidy, grid-like manner are fundamentally different from the stimuli the brain ordinarily gets.
“It’s the fascination of the image being something different than a messenger of meaning,” he explains. “Whenever we see things in our environment or when we look at images, the brain is organizing the inputs or trying to make sense of them. Usually, perception is after meaning, but when you start playing with images in a way like this, it’s clear that it’s not about meaning, it’s about the special relationship between things and how they form a group or a composition.”
Knolling is a great way to stay organized and deliver a sense or calm, even when multiple items are to be displayed.
Photos have only an instant to please the human mind. In a fraction of a second, we’ll either be turned off or on to an image, often without understanding why. Image is everything, and it affects how much consumers will buy and even pay for a product.
Photo Photo Arrangement – Placement on the Website
To ensure your website provides the perfect setting for shopping, you will need to pay close attention to how you arrange the photo placement on each page. Like with photos themselves, unorganized, cluttered webpages are a major turnoff to online shoppers. An unpolished website will complicate a shopping experience, which prompts a potential customer to jump ship and find a better site to shop.
University of Minnesota marketing professor, Kathleen Vohs, understands better than most, how clutter can adversely affect human emotion.
“Clutter is very stressful on people’s psychology, and there have been a number of studies that have looked at what clutter does to people’s minds, and from that we can take the perspective that things that are tightly organized are going to have the opposite effect,” says Vohs.
Over the years, there has been an overload of research that is dedicated to studying the way humans react to design. This type of in depth investigation has led to the latest trend in product photo arrangement – going horizontal. Mega eCommerce brands like Amazon, Overstock, Netflix and Walmart understand that if a website arranges its products from left to right, their online shoppers will see a greater variety of products than if they are arranged vertically.
Some examples of this horizontal styling can be seen here with Overstock. As a huge eCommerce retailer, they will naturally stay up-to-date on trends with product photo placement.
And here with Netflix. Though they’re not an online retailer of physical products, digital media photos are aligned similarly.
And here with the giant eCommerce retailer, Walmart.
Consumers are being shaped and led by advertising, whether they realize it or not. Think of the smells from your favorite bakery or the energetic music you’ll encounter when walking into a store… Colors, smells, sounds and placements influence our emotions, which influence the decisions we make. If your online store can harness the power of human emotion through clever product image arrangement, colors, design, etc, an increase in eCommerce sales and overall success will soon follow.
Do you use product image arrangement to capture sales on your website? We’d love to hear more about your success or frustration with it in the comments below!Back to the Pinnacle Cart Homepage