You probably already know that Pinterest for Business can be an excellent way to promote your brand, but may feel as though you do not have time to navigate it properly. The good news is that you can do Pinterest in 5 minutes a day or less, leaving you plenty of time to take care of all your other marketing tasks.
In order to streamline your efforts, you’ll need to have pretty good Pinterest ideas as to what you would like to accomplish. Are you wanting to grow your followers or increase the number of repins you have? Having a clear focus will allow to you concentrate on achieving your goals rather than wasting time once you log into the site.
After logging into Pinterest, take one or two minutes to respond to any comments you may have received. If you have a significant number of comments, limit them to two or three at a time in order to avoid having your account flagged.
Once you have addressed your comments, take another minute or so to repin and like some interesting pins. You can also schedule your pins to be posted at times when they are more likely to be repinned by others. The best hours for repinning are between 2 pm and 4 pm and 8 pm and 1 am.
It may take you a little longer than five minutes to manage your Pinterest account at first. In time, you’ll find you can easily take care of managing this site in five minutes or less each day, and will also see your efforts become more productive as well.
Here are a couple of things you should know:
As with all forms of marketing, the best way to use Pinterest for business is to place yourself in the shoes of the consumer. Since it’s primarily an image-sharing site consisting of boards and graphics, the easiest way to corral traffic is to “pin” attractive images on popular subjects. Unless your business involves beauty, fashion, pets and babies, you have to find creative ways to link your service to these kinds of subjects.
Driving Traffic to Your Content through Pinterest
Content marketing, not product advertising, is the way to go when marketing with Pinterest for business. Because of the importance of attracting search engine rank, it’s imperative that you use keywords to tag your images. Place keyword phrases in the title and description; the latter has the added benefit of being re-tweeted in the same form and garnering traffic from Twitter.
The Optimal Image Format for Visibility and Backlinks
High-definition images are always suggested for the best responses. Additionally, vertical pictures are easier to re-pin for any interested viewers that want to share your work by putting it on their own Pinterest boards, which provides you with a backlink. This issue of backlinks is the single most important metric for gaining search engine visibility. By making it as easy as possible for people to share your posts, you set up a constant stream of backlink-formation without any extra work on your part.
Lastly, much like with any webpage, you should actively seek out quality sources for links. This can entail content marketing on your own blog, with links to your pin if you want to drive traffic to them, and vice versa. Approach other blogs with useful, relevant subject matter and offer to write for them to raise your profile – they’ll let you leave a backlink to your website or Pinterest board in return for the content.
Pinterest is a growing platform, and business owners who get in early will reap the benefits later as the site continues to mature.
Should you be active on Pinterest? Take this short quiz below and find out.