How to determine buyer intent from keywords

By |2019-09-03T21:43:57-07:00May 15th, 2018|Growing Your Business|

How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success. Marketing isn’t always a black and white operation. It requires patience, a nuanced [...]

Tips on using social media strategy to drive eCommerce success

By |2019-07-15T18:43:31-07:00May 11th, 2018|Growing Your Business|

 How does the right social media strategy help your business? Does it really save time and money? And how critical is it to have a marketing plan dedicated to social media alone?  We'll discuss this and more below... More than ever before, shoppers would rather buy online than in-store.  To put a number [...]

How is attribution important to your final sale?

By |2019-05-30T17:02:26-07:00April 18th, 2018|Growing Your Business|

It's Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite [...]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |2019-05-30T17:02:26-07:00April 16th, 2018|Growing Your Business|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time. Keeping up with trends is a good way to make sure your business keeps [...]

Cultivating Click-thrus: Your Guide To Writing A Winning Meta Description

By |2019-05-30T17:02:26-07:00April 10th, 2018|Managing Your Business|

When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly. Directly, a good meta [...]

The Power Of Push Notifications For Small Businesses [Infographic]

By |2019-09-12T22:41:47-07:00February 7th, 2018|Selling Online|

It’s no secret that growing any online business is becoming increasingly difficult. To keep the company moving forward, marketers around the world are scouting for innovative and cost-effective ways to not only attract new customers but also keep the existing ones. Push notifications are gaining popularity for this reason! [...]

5 Questions Most New eCommerce Platform Users Forget to Ask

By |2019-09-02T16:06:42-07:00January 31st, 2018|Starting a Business|

Getting into online selling can be incredibly easy, or crazy difficult... all depending on which eCommerce software you choose to build your online store with.  Here are five questions that most new eCommerce platform users forget to ask before they take the plunge! Setting up shop on the World Wide Web [...]

Seven Traits Every Good Boss Should Have

By |2019-09-05T23:17:02-07:00January 25th, 2018|Managing Your Business|

Are you a good boss? It may be hard to balance your influence and effectiveness while taking how your employees view you into consideration. There are ways to be well-liked and effective, however! Last year, the market research group Gallup released a report confirming what [...]

Online Store Owners + Intuit QuickBooks = The Perfect Pairing

By |2019-09-12T23:18:12-07:00January 22nd, 2018|Managing Your Business|

Do you struggle with running your online business and trying to keep up with the accounting? There are great tools to help online store owners balance the needs of their eCommerce stores. Intuit QuickBooks is one of our favorites! In 1994, American software company Intuit [...]

Recap: Our 5 Favorite eCommerce Blogs From 2017

By |2019-05-30T17:02:28-07:00January 18th, 2018|Uncategorized|

Now that 2017 is tucked safely behind us, it’s time to take a look back at some of our favorite eCommerce blogs from last year. Our ‘best of’ list pulls from a wide range of topics, from eCommerce Challenges to Shopping Psychology.  Here’s the roundup of the PinnacleCart favorite eCommerce [...]