Instagram marketing guide for small businesses

By |June 27th, 2018|

Instagram has become one of the top social networking apps in the US, ranking just after Facebook, YouTube, and WhatsApp. From a business perspective, Instagram Marketing is also a powerful tool, making the social platform a great place to do business. This is why over 70% of businesses in the […]

New GDPR Regulations are here – Is your online store compliant?

By |June 18th, 2018|

The internet has an ever-growing impact and influence on its netizens. We research, shop, work, play, date, chat, and basically live online. We breathe in the data flow, leaving digital footprints everywhere. Now finally, we have a GDPR Regulations law that is designed to protect our personal data.  And thankfully, it’s […]

Starting next month, Google’s Chrome browser will mark non – HTTPS sites as ‘not secure’. Is your site ready?

By |June 18th, 2018|

Google has been telling us years that it wants a more secure web. With the release of the latest version of Chrome, it’s going to happen.
Google wants a safer web. For years, they’ve been pushing webmasters to move from HTTP to HTTPS in an effort to make that happen. Initially, […]

6 Questions to ask before creating your social media mission statement

By |June 4th, 2018|

Imagine being out with your coworkers on a team building project.  The chosen task is archery and you’re new to the sport. There are basic things you’ll need, right? At the very least, you’ll need a bow, a quiver of arrows, and some instruction. Well, what if one of those […]

Do product specific landing pages really convert?

By |May 21st, 2018|

As most eCommerce store owners know, product page conversion rates are one of the core KPIs for reviewing the effectiveness of your store. So naturally, most store owners focus heavily on improving them. After all, even slight improvement can lead to hundreds or thousands of dollars in additional sales.
One of […]

How to determine buyer intent from keywords

By |May 15th, 2018|

How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success.
Marketing isn’t always a black and white operation. It requires patience, a nuanced approach and most importantly, the ability to […]

Tips on using social media strategy to drive eCommerce success

By |May 11th, 2018|

 How does the right social media strategy help your business? Does it really save time and money? And how critical is it to have a marketing plan dedicated to social media alone?  We’ll discuss this and more below…

More than ever before, shoppers would rather buy online than in-store.  To put a number to […]

How is attribution important to your final sale?

By |April 18th, 2018|

It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite […]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |April 16th, 2018|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time.
Keeping up with trends is a good way to make sure your business keeps […]

Cultivating Click-thrus: Your Guide To Writing A Winning Meta Description

By |April 10th, 2018|

When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly.
Directly, a good meta […]