What business wouldn’t wish for every single human being to fall in love and buy their products? The reality is, the products you sell are typically only relevant and of interest to a segment of the population, and spending your hard-earned marketing dollars on advertising outside of the target [...]
Confused and don't know how to market your products these days? You’re not alone, nobody has a playbook for marketing during riots, rising tensions and a pandemic. Right now, the biggest challenge for businesses is how they can continue selling their products or services without seemingly insensitive or uncaring [...]
2020 has been a tough year for supply chains. We're all dealing with massive shifts in customers and workforces, global responses and shutdowns, and disruptions to partners. To respond appropriately, you'll need to know your business and how well it is operating. To help companies manage their current supply [...]
It goes without saying that the COVID-19 global pandemic is one of the defining events of 2020. Businesses are struggling between keeping employees safe and keeping the doors open. According to a recent survey from Salesforce, roughly 36% of shoppers say that they won't return to brick-and-mortar shops until [...]
It is incredible to think that just six months ago, the world was a completely different place. Nobody knew what COVID-19 was or the turmoil it was about to cause. Now, with reopenings on the horizon, our next steps could shape society as we know it for the coming [...]
The average eCommerce conversion rate is around 3%. That means for every 100 people who visit your site, only 3 of those will end up buying something. Of the other 97%, some might click around, others add products to the cart before abandoning the site, or there are those [...]
Around the world, eCommerce continues to rise exponentially. From how people shop to the way online businesses are being managed - eCommerce is gearing up for some massive changes. In fact, eCommerce now accounts for more than three-quarters of retail growth, and global sales are expected to reach $3.9 [...]
Your product page is more than just a photo and a description. It’s a 24/7 sales rep that generates sales whether you are working or sleeping. It’s the one thing that makes your ecommerce store money, so it’s no surprise to say that if you improve your product page, [...]
To help businesses through the COVID-19 pandemic, both Google and Facebook are offering small businesses who have advertised with them previously, some relief in the form of ad credits and grants.
The economic impact brought by the COVID-19 pandemic raises a number of concerns and certainly the pressure most small businesses face. Many brick-and-mortar stores are being forced to into temporary closure because the products they sell are no longer top of mind or property cannot adhere to the social [...]
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