The screen is your shop’s window to the world when it comes to online shopping. Visually merchandising your products properly for laptop, notebook, and smartphone viewing is just as important for an online store as it is for a brick-and-mortar location. Perhaps even more so, because the online customer [...]
The newest rule of eCommerce — if you want visitors to buy more of your products, you must get them engaged. While images can give us an idea about how a product looks like, videos do a much better job of engaging the user. According to a survey from [...]
One of the most important priorities for any company is growing a loyal customer base that will stick around. Keeping your customers satisfied and happy is one of the best ways to ensure that they are loyal and will not turn to your competitors. Businesses that focus on constantly [...]
If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet for some reason, they don’t complete the order. The [...]
Whenever you email market, there are two types of emails that you need to be sending to your audience. The first is your standard marketing email, which is the email you are sending out to your audience on a daily or weekly basis. It can contain information about your [...]
The Covid-19 pandemic has changed the way in which many businesses operate, some permanently. Traditional retail stores have run into a figurative buzz saw trying to keep their doors open. They have been forced to quickly develop skills that have been more associated with digital retailers. These include increasing [...]
Setting up your ecommerce store is just the beginning of your work when you launch a new business. Not only do you still have to market your business to bring customers to your site, you have to earn their trust in order to make a sale. With new scams [...]
Stressed about the upcoming holiday season? We’ve put together some sure fire ways to help you ramp up your end of the year sales. According to @smartly.io, 51% of consumers stated they had made purchases from July to September through the ads they saw on social media networks — [...]
As a general rule, marketers need to follow the flow of consumer behavior, and for those working in ecommerce, there’s no better time than the present to increase your marketing spends. Current events have rapidly accelerated the shift from brick-and-mortar to ecommerce, with experts predicting a 60% drop in [...]
What is the best way to get traffic to your new online store? Unfortunately, like most aspects of marketing, there is no “one size fits all” answer. What you should do – and what you’re able to pay for – depends on your business and customer base. And, with [...]
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