Almost anyone familiar with Google Analytics should understand how crucial a website’s bounce rate is to the overall success of the site. Unless you’re running a single-page site, bounce rate is one of the most important terms of eCommerce. It is a statistic that all eCommerce business owners, especially online […]
In today’s fierce, ever-growing marketing industry, online store owners need to narrow their business ideas to a niche market in order to stay competitive. Working a marketing strategy around business ideas that don’t focus on a small target audience will quickly eat up your budget and give competitors more of […]
Are you looking for the best web store builder of 2015 but getting overwhelmed by the hundreds of solutions on the market?
Recently, PCmag.com, the leader for labs-based comparative reviews, released their 2015 eCommerce rankings and side-by-side comparison chart for the best eCommerce shopping cart solutions. PinnacleCart eCommerce was honored to be […]
Taxes are an ongoing part of life. They cause stress and anxiety to almost anyone filing more than a 1040EZ. The pressure of avoiding business tax issues can weigh on new merchants of any kind but can be especially tricky for eCommerce business owners. The larger your audience and further your sales […]
Do you have an Instagram account yet?! If you’re a small-to-medium sized business owner, you should consider getting one… yesterday.
If you run an online store or product-based business of any kind, it’s past time to ramp up your presence on Instagram. According to Business Insider and Socialbakers, Instagram posting has now […]
Do you need web store builder software? Last week, we started going over the top things to look into before buying eCommerce software and creating an online store. We walked you through the different considerations of Features and Functionality, Set-up and Design, Mobile Integration and the ability to provide Customer […]
Only a few years back, both online and brick-and-mortar businesses enjoyed a healthy organic reach on Facebook – at no cost. During this time, you could easily build an audience for your business on Facebook and organic interactions were strong. Among all the social media platforms, Facebook became the key […]
Do you keep an eye on the multitude of policy updates for transactional tax compliance laws? It’s hard to keep up but luckily, there are ways to streamline your business that makes dealing with sales and use taxes much more efficient.
Taxes are a necessary evil. Whether you believe in the […]