If you’re the owner of an online store, you need to be up-to-date on these seven key features that online shoppers demand from their internet-based shopping experience.
The internet has taken over the world. These days, almost everything can be found online. You know it’s true – the internet has simplified all […]
Why do online business owners study their target market?
Today’s online business environment is a ruthless one! It doesn’t seem to matter which industry your target audience is in, if you’re an SMB business owner, you’ll likely face razor-sharp competition from larger names. This fierce battle of resources can leave your marketing […]
What is the difference between a SaaS Platform and Fully Customizable eCommerce Solutions?
Are you a little confused with all of the eCommerce software on the market today? There are hundreds of them… literally. Who has time to go through and research all of the options?! To complicate matters even more, it […]
Are you having a hard time competing with paid search? Here’s the break-down on what you should target.
You’ll always hear people in the paid search industry talk about ‘maximizing your ROI’, but they really don’t have the data and tools to execute on this. Bad data = bad decisions. It’s […]
How to Make the Most of Your About Us Page
The long-term success of a website depends on two things – a user-friendly design and actionable content. However, it’s quite easy and tempting to delve too much into the design process and ignore the compelling content creation process. When talking about […]
Too often, business owners forget that landing pages and ad campaigns should coordinate well. These tips will help!
Do you run Google AdWords, Facebook Ads or some other kind of paid advertising? Many online business owners do, and for good reason – a sharp increase in sales and traffic. Merchants are lining […]
The world is full of fierce competition so if you’re an online business owner who craves success, check-out one of these eight business books for startups (and everyone else)!
Starting a company, whether it’s online or brick-and-mortar, is one of the hardest things a person can do. It can also be one […]
Confused about your inbound marketing strategy?
The ideal eCommerce marketing channel involves being found when your customers are searching for your product. This is the ‘inbound way’ – no interruption, just showcasing that you have what they’re looking for. Proven true over the years, pay per click (PPC) marketing holds a […]
When online business owners look for ways to increase their overall profit, they often turn to SEO, content, and general marketing strategies. While these tactics are essential to maintaining a successful store, there are other under-appreciated ways to boost your income, such as increasing the average order value and increasing purchase […]