How to Study Your Target Market and Increase Sales

By |September 30th, 2015|

Why do online business owners study their target market? 
Today’s online business environment is a ruthless one! It doesn’t seem to matter which industry your target audience is in, if you’re an SMB business owner, you’ll likely face razor-sharp competition from larger names.  This fierce battle of resources can leave your marketing […]

SaaS Platform VS Fully Customizable eCommerce Solutions

By |September 22nd, 2015|

What is the difference between a SaaS Platform and Fully Customizable eCommerce Solutions?

Are you a little confused with all of the eCommerce software on the market today?  There are hundreds of them… literally.  Who has time to go through and research all of the options?!  To complicate matters even more, it […]

Social Media Selling vs Marketplace Distribution: which one is better for your online store?

By |September 20th, 2015|

If you only have time to work on one, which one is better for your online store – Social Media Selling or Marketplace Distribution?
Do you own a small or mid-sized eCommerce business?  Or perhaps, are you responsible for managing one for someone else? If the answer is yes, you are probably […]

The Secret to Winning At Paid Search

By |September 17th, 2015|

Are you having a hard time competing with paid search?  Here’s the break-down on what you should target.
You’ll always hear people in the paid search industry talk about ‘maximizing your ROI’, but they really don’t have the data and tools to execute on this. Bad data = bad decisions. It’s […]

How to Craft an Inspiring About Us Page

By |September 9th, 2015|

How to Make the Most of Your About Us Page
The long-term success of a website depends on two things – a user-friendly design and actionable content. However, it’s quite easy and tempting to delve too much into the design process and ignore the compelling content creation process. When talking about […]

Creating Landing Pages and Ad Campaigns That Work Together

By |September 7th, 2015|

Too often, business owners forget that landing pages and ad campaigns should coordinate well.  These tips will help!
Do you run Google AdWords, Facebook Ads or some other kind of paid advertising?  Many online business owners do, and for good reason – a sharp increase in sales and traffic.  Merchants are lining […]

8 Business Books for Startups or SMBs Who Crave Success

By |September 2nd, 2015|

The world is full of fierce competition so if you’re an online business owner who craves success, check-out one of these eight business books for startups (and everyone else)!
Starting a company, whether it’s online or brick-and-mortar, is one of the hardest things a person can do.  It can also be one […]

Paid Search: Your Most Profitable Inbound Marketing Channel

By |August 25th, 2015|

Confused about your inbound marketing strategy?

The ideal eCommerce marketing channel involves being found when your customers are searching for your product. This is the ‘inbound way’ – no interruption, just showcasing that you have what they’re looking for. Proven true over the years, pay per click (PPC) marketing holds a […]

6 Simple Steps to Increase Average Order Value

By |August 24th, 2015|

When online business owners look for ways to increase their overall profit, they often turn to SEO, content, and general marketing strategies.  While these tactics are essential to maintaining a successful store, there are other under-appreciated ways to boost your income, such as increasing the average order value and increasing purchase […]

How to Create Emails that Convert

By |August 13th, 2015|

Writing emails that convert can be one of the trickier marketing methods you’ll need to learn, as an online business owner.  Scroll down for tips on how to find inspiration and be effective in this necessary task.
 

Help getting started

Many how-to articles jump right to the specifics of writing promotional emails that convert, but […]