Trying to launch an online store in 2016 can be a bit confusing. There are so many options for new business owners to decide on… from which website builder software is the best, to the current methods for generating more website traffic, to learning how to organize your precious time.
It can get overwhelming! Your best mode of attack is to prioritize and learn about each task, one at a time. Fortunately, the educational content of many eCommerce topics may end up flowing into each other, which makes future decisions much easier. You’ll see what we’re talking about at the end of this article.
For now, let’s take a look at the very important task of generating more website traffic for your online store. In this article, we’ll try to clear the air on what works best for directing shoppers in 2016.
There are multiple sources of website traffic – search, social, referral and direct. But learning how to leverage these sources to drive traffic to an eCommerce website is what really matters at the end of the day. You may have the most beautiful and efficient website in the world, but you won’t find success if it doesn’t get a good amount of quality traffic. Though getting lots of traffic can’t be your only and ultimate goal, it’s very important in running a successful online store.
If generating more website traffic in 2016 is one of your current eCommerce goals, use the seven tips below to help.
#1. Create and Distribute Shareable Content
Have you boarded the content marketing train yet? If you haven’t, hurry down to the station and catch it now. Google has created an era of marketing through quality content – blog posts, articles, case studies, and videos. If you plan to drive a large amount of traffic – which also converts – to your website, you should create and distribute content to your audience on a regular basis.
The success of your content depends on three elements:
Effective content marketing doesn’t only generate tons of website traffic, but it more importantly builds long-term relationships and creates awareness about your brand. So, make sure your content is value-added.
#2. Rock Real Consumer Reviews
Product and service reviews both play a crucial role in generating more eCommerce website traffic. But current trends all point to one important detail – the reviews have to be unbiased – and from real people. Reach out to your customer base and request for them to review your products. If they love your product they’ll likely be happy to write a few words about it. Busy life can sweep through, however, so to add a little encouragement, offer rewards like discount codes and coupons in exchange for the time they spent on the review.
Customer reviews make a big impact on online shoppers while they’re making the decision to purchase. Use various popular social media platforms – Facebook, Twitter, LinkedIn – to make sure your product reviews seen by a wider segment of your target audience. Rocking real customer reviews is great for generating more website traffic for your online store.
#3. Get Influencers Involved
In 2016, many online shoppers also turn to their favorite blogs, Instagrams, Twitter and FB feeds for information on products and what’s new. Because of this, you should also understand and know how to leverage influencer marketing. Identify the key influencers in your niche or industry and reach out to them. Make some kind of arrangement with them so that they start promoting your products. There are many ways in which you can make such arrangements.
For example, you can offer influencers –
- Free products
- Percentage of sales (commission)
- Recurring monthly income
Present your offer to them, and get them involved as quickly as possible. Such campaigns are not only proven to generate more traffic, but also higher conversions. The best part: results are easily measurable.
#4. Answer Prospects’ Questions, Doubts and Concerns
It seems like for the current generation of shoppers, much of their social life is online. Because of this, and… regardless of what products you’re selling, it’s important to find out what your prospects are actually looking for before they can make a purchase decision. What questions are they are asking and where are they asking them? Find out and answer them. What are those doubts that are holding them back? Clear them.
Depending on your niche market, you may be looking into hobby forums, independent blogs, Youtube and more. You can start answering questions by anticipating them and spreading out articles and blog posts. This form of content is an excellent way to drive more traffic to your website, and convert more prospects.
#5. Create Value-Added Giveaways
Bonuses and freebies are extremely powerful marketing tools. To drive a huge amount of traffic to your website, create attractive giveaways for your prospective customer base. Remember, giveaways don’t refer to your products, but something other than your product, which your prospects would simply devour. Many times, people buy a product mainly because of the bonuses it comes with.
Depending on your target audience, a free case study or a free industry report may be a good way of attracting a lot of traffic to your website. Others may be attracted to a lottery type of drawing giveaway. Not only are these events great for generating more website traffic, they also create an opportunity for you to collect prospect’s email addresses and other marketing information.
#6. Use Modern-Day SEO Techniques
Contrary to popular belief, SEO isn’t dead; it has only transformed. If you continue using outdated or spammy SEO techniques, it will only hurt the search rankings of your website, resulting in reduced traffic. Instead, broaden your knowledge about the latest SEO techniques and apply them for long-term results.
The trending tip on SEO for 2016 is… rather than getting obsessed with short-tail or money keywords, try optimizing your content for long-tail keywords.
#7. Transfer to a High-End eCommerce Platform
Last, but in no way the least, you should double check your eCommerce platform. Is it still working for you or have you outgrown it? If it’s not providing a fluid customer experience and helping you generate quality traffic, you should quickly switch to a more robust, innovative and technically sophisticated eCommerce platform.
Key reasons you only work with high quality webstore builders:
- Rank higher in search engines with best-in-class SEO
- Drive buyers with Google shopping
- Increase visibility on product comparison sites
- Built-in blog for content marketing
- Social sharing for products and purchases
- Abandoned shopping cart recovery
- Apps to increase your following on social media sites
A high-end eCommerce platform offers many more benefits than what we’ve listed. They are also amazing for generating more website traffic and just helping the business owner manage their time and tasks.
There is so much involved in running a successful eCommerce store. These seven tips will help in your goal of generating more website traffic and in generally making your entrepreneur life much easier.
What have we missed? We’d love to hear your ideas for generating more website traffic in the comment section below!Back to the Pinnacle Cart Homepage