How is your online business doing? Are you caught up on some frustrating eCommerce challenges?
As a budding entrepreneur, eCommerce is a great way to begin growing your own company. There are so many options, and each option comes with its own set of eCommerce challenges. To begin with, some merchants sell their own items while others prefer to dropship wholesale items . Plenty of successful owners have built their companies through dropshipping products from third-party manufacturers. Others buy items from distributors to resell them online. Regardless of your initial idea and set up, you’re sure to face eCommerce challenges as time goes on.
Setting up an online store isn’t smooth sailing at all times. There are plenty of eCommerce challenges that online entrepreneurs fail to solve. Here are a few of them.
Problem: Customers won’t trust your website.
The Solution: No matter how hard you’ve worked on your website, customers won’t trust your page right away. And if there’s less trust, sales will be slow. Make sure you provide customers with a legit website that has the necessary security badges and information to prove it. Tell your backstory, provide your store’s physical address and contact numbers, and let everyone know you run a secure checkout. You can also put a photo of your team with specific job details. Don’t forget to include testimonials! Customers will always want to know on what other people say about your brand. If all of this is done, however, and you’re still unsure if your site is trustworthy, go ahead and hire a graphic designer to create an attractive logo, engaging content, and general polish.
Problem: Hackers are everywhere.
The Solution: Whether you have a new website or an old one, you can relax your security efforts. Check your page regularly and fix website errors. You don’t want to compromise personal information given by customers. You also don’t want to find yourself locked out of your own website. Users will be glad to know that shopping cart platforms like PinnacleCart offers tight security to keep your information safe.
Not using social media
The Solution: The age of social media is well underway so use this to your brand’s benefit. Take advantage of Facebook, WhatsApp, Twitter, Instagram, LinkedIn, and other social networks to communicate to customers, get feedback and promote your products. Social Media is one of the biggest eCommerce challenges because of the time it takes to update your pages daily with compelling posts and to address complaints and queries promptly. Some of that can be managed by social media aggregators like Hootsuite, though, which frees up time for other tasks.
Not enough promos and flash sales.
The Solution: There are plenty of eCommerce sites out there and the competition is tough. So, how do you make your brand stand out from the rest? How do you entice new customers to shop in your website? Offer group coupons, flash sales and other promos that will strike your target audience’s interest. Make it a point to include a unique offer, something that shoppers won’t find in any other store. This will help you attract more customers and increase your conversion rate.
Website is not mobile responsive.
The Solution: Does your online store run on a responsive theme template? These days, customers find it easier to shop online using tablets and smartphones. They use gadgets to read reviews, get product info or compare prices. Because of this significant trend in online shopping, you have to make sure your website works perfectly and looks trustworthy and appealing on all devices.
High shipping costs and product prices.
The Solution: There are countless online stores that are competing in the market – your market. All these businesses target one thing – to attract and retain customers. And it’s common now for customers to be turned off by high shipping costs and product prices. With this in mind, it’s important that you study your competitors and make sure you offer quality products, services, and shipping at affordable prices. Additionally, budget in a way so you can offer free shipping, as this is where the competition and customer expectation gets tough.
No content marketing.
The Solution: Content will ALWAYS be KING. Every eCommerce entrepreneur should know that at the end of the day, customers will always look for valuable content — posts that talk about trends, how-to-videos and articles that provide real value. Large online stores have the power and seemingly endless budgets, which can pose a threat to other business owners. So what’s the defense? Small online retailers can still learn to produce great content that attracts customers.
Not utilizing a multichannel shopping platform.
The Solution: Do you know that customers research their purchases on multiple channels? They want to be well-informed and confident about the products they buy and use. Hence, you need to incorporate social media shopping and other marketplace platforms to your online store. When you include social media shopping platforms to your sales funnel, it’s easy for users to get to shopping carts and landing pages. Don’t forget to offer single logins and quick checkouts.
No guest checkout option.
The Solution: Customers are likely to leave your website if they are forced to register and spend a huge amount of time inputting their personal information. Online shoppers, especially, want instant gratification that doesn’t include wasting time while completing a purchase. They simply want to buy their desired items. To avoid this customer flight, remember to provide the option of a guest checkout on your website. You don’t want to lose your customers because they were ‘forced’ to sign up.
These eCommerce challenges can prevent online businesses from keeping up with the competition. With the above tips, you can improve your services and compete in the eCommerce marketplace. Knowing the first few steps in addressing eCommerce challenges will get you started down the right path!