To help businesses through the COVID-19 pandemic, both Google and Facebook are offering small businesses who have advertised with them previously, some relief in the form of ad credits and grants.
According to Alphabet and Google CEO Sundar Pichai, the company is committed to providing over $800 million in total assistance to help SMB’s through this crisis. Google pledged $340M worth of ad credits to SMBs with active Google ad accounts to help address the challenges brought by the coronavirus outbreak.
Additionally, Facebook is offering $100M in cash grants and ad credits to over 30,000 small businesses in more than 30 countries where they operate. If you’re using a business account on Facebook, you can use your ad credit as a form of payment.
According to Facebook’s Chief Operating Officer Sheryl Sandberg, they talked to small businesses in order to understand how they can best help them. Sandberg added, “We’ve heard loud and clear that financial support could enable them to keep the lights on and pay people who can’t come to work.” In addition to the ad credits, Facebook has promised to make it easier for small businesses to get training and support.
How to get your Facebook Ad Credits?
For those interested, Facebook has put together a video showing you everything you need to know to qualify for the program. It’s highly recommended that you watch it.
To sum it up, for you to be eligible, you must have:
- Between 2 to 50 employees
- Been in the business for over a year
- Experienced challenges or disruption because of COVID-19
- In a country where Facebook Ads operates
How do Facebook Ad Credits Work?
Once you redeem an ad credit, you can use it to pay for all your advertising costs on Facebook. If you’re currently running an ad, your ad credit will continue to be charged daily until it expires or the credit runs out. It’s important to keep in mind that you can’t use your ad credit to pay for advertising costs that you accrued before. Wait for the credits to appear. Once they do, go ahead and start placing ads.
- Total daily ad spend will not exceed your daily budget. If you don’t want to spend more than your ad credit is worth, set up an account spending limit or a campaign spending limit.
- Check your Payment Settings to see when your ad credit will expire and how much is left.
Getting Google Ad Credits
You won’t need to apply to get your ad credits with Google. If you’re eligible, you’ll receive a credit notification in your Google Ads account. For more information regarding Google’s free ad credit, check this FAQ page.
For now, it’s impossible to know when exactly you’ll get these ad credits until you’re notified.
Before you look forward to receiving one, take note that these ad credits will go to SMBs that:
- Advertise with Google or its partners
- Have an active Google Ad account since January 1, 2019
- Comply with all of Google Ads terms and conditions
In the coming months, make sure to keep a close eye on your Google Ads account. If you didn’t receive any ad credits even if you’ve had an active account since January 2019, then reach out to a Google representative for clarifications.
How do Google ad credits work?
The ad credits you incur can be used across all Google Ads platforms such as Display, Search, YouTube, and all campaign types. However, keep in mind that you should use it before the end of December 31, 2020. The ad credits will expire and any unused portion is removed from your Google Ads account.
COVID-19 has brought turmoil to many businesses around the world and it’s encouraging to see different companies coming together to offer help. The global economy is definitely stressed by the pandemic but with big technology firms like Facebook and Google taking steps to aid businesses, the burden becomes lighter.