Almost anyone familiar with Google Analytics should understand how crucial a website’s bounce rate is to the overall success of the site. Unless you’re running a single-page site, bounce rate is one of the most important terms of eCommerce. It is a statistic that all eCommerce business owners, especially online […]
Taxes are an ongoing part of life. They cause stress and anxiety to almost anyone filing more than a 1040EZ. The pressure of avoiding business tax issues can weigh on new merchants of any kind but can be especially tricky for eCommerce business owners. The larger your audience and further your sales […]
Only a few years back, both online and brick-and-mortar businesses enjoyed a healthy organic reach on Facebook – at no cost. During this time, you could easily build an audience for your business on Facebook and organic interactions were strong. Among all the social media platforms, Facebook became the key […]
Do you keep an eye on the multitude of policy updates for transactional tax compliance laws? It’s hard to keep up but luckily, there are ways to streamline your business that makes dealing with sales and use taxes much more efficient.
Taxes are a necessary evil. Whether you believe in the […]
Opening an eCommerce site to a global market offers vast potential and increased profits, as well as a number of daunting challenges.
According to eMarketer.com, worldwide B2C eCommerce sales hit $1.5 trillion in 2014, and are predicted to reach $2.35 trillion by 2017. With numbers like that, one would think that […]
Creating brand loyalty is a difficult thing to do for a small business owner. Not only are your goods and services mostly untested in the minds of consumers, but you have to compete with companies that have spent years building their reputations and customer relationships. It’s tough to break into […]
Pinnacle Cart clients can rest easy: We have you covered
You know when a computer virus hits late-night television, it’s a big deal. Such is the case with Heartbleed, the latest threat to computer users, which has found its way not only on to computers across the world but also on to […]
With a small shop just keeping track of inventory and stocking your web store can take up 90% of all the time you have available – considering taxonomy for your web store might sound like another task for the ‘to-do later’ list. However, managing and reviewing your web store taxonomy […]
Small business owners are 100 percent responsible for their customers’ personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as much […]
As a general rule, when only a few people have all the knowledge everyone else stands to get ripped off. Unfortunately, that is exactly what is going on in the eCommerce industry today.
The bottom line for the small business owner is you need to be PCI compliant. When this process, […]