Is Organic Facebook Marketing a Thing of the Past?

By |June 7th, 2015|

Only a few years back, both online and brick-and-mortar businesses enjoyed a healthy organic reach on Facebook – at no cost. During this time, you could easily build an audience for your business on Facebook and organic interactions were strong. Among all the social media platforms, Facebook became the key […]

8 Ways to Streamline for Transactional Tax Compliance Laws

By |May 21st, 2015|

Do you keep an eye on the multitude of policy updates for transactional tax compliance laws?  It’s hard to keep up but luckily, there are ways to streamline your business that makes dealing with sales and use taxes much more efficient.

Taxes are a necessary evil.  Whether you believe in the […]

Managing International Returns – Some Sage Advice From Bongo International

By |May 11th, 2015|

Opening an eCommerce site to a global market offers vast potential and increased profits, as well as a number of daunting challenges.

According to eMarketer.com, worldwide B2C eCommerce sales hit $1.5 trillion in 2014, and are predicted to reach $2.35 trillion by 2017. With numbers like that, one would think that […]

Top 5 Ways Great Customer Service Creates Brand Loyalty

By |February 7th, 2015|

Creating brand loyalty is a difficult thing to do for a small business owner. Not only are your goods and services mostly untested in the minds of consumers, but you have to compete with companies that have spent years building their reputations and customer relationships. It’s tough to break into […]

The Heartbleed Bug: Should You Be Worried?

By |April 10th, 2014|

Pinnacle Cart clients can rest easy: We have you covered

You know when a computer virus hits late-night television, it’s a big deal. Such is the case with Heartbleed, the latest threat to computer users, which has found its way not only on to computers across the world but also on to […]

The Value of Developing Web Store Taxonomy

By |March 6th, 2014|

With a small shop just keeping track of inventory and stocking your web store can take up 90% of all the time you have available – considering taxonomy for your web store might sound like another task for the ‘to-do later’ list. However, managing and reviewing your web store taxonomy […]

eCommerce Security — Are you Safe Shopping Online?

By |April 24th, 2013|

Small business owners are 100 percent responsible for their customers’ personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as much […]

Outrageous Fees Associated with PCI Compliance

By |March 21st, 2013|

As a general rule, when only a few people have all the knowledge everyone else stands to get ripped off. Unfortunately, that is exactly what is going on in the eCommerce industry today.

The bottom line for the small business owner is you need to be PCI compliant. When this process, […]

Why Krispy Kreme and Sausage Bacon Breakfast Burgers Matter More Than $2,500.00

By |September 12th, 2012|

Something interesting happened lately on my Facebook feed that opened my eyes regarding the most basic tendencies of human nature and how our society processes media in 2012. People have finely tuned BS detectors. Because of the ways we can communicate so openly and freely, there is a non-stop stream […]

Randy and Cheryl Davis@ The Green Gables Store Win the Pinnacle Success Story Challenge!

By |August 22nd, 2012|

Before starting their store which was hosted by PinnacleCart Randy and Cheryl Davis were living in a 34-foot long fifth wheel traveling all over the southeastern United States working crazy hours with Randy’s construction job. He was in restaurant construction and there were several demands placed on his time, but […]