Good News! – The average on-line order value was up more than 10 percent from last year

By |November 22nd, 2010|

Some great news for on-line retailers, the average order value was about $198, up more than 10 percent from last year, but the number of items put in electronic shopping carts – an average of six – was the same. That means shoppers are buying more expensive items, according to […]

Learn more about Pinnacle Cart and Drift Marketing

By |September 23rd, 2010|

Below is a video demonstrating our powerful new Drift Marketing feature designed to increase sales by providing incentives to customers who abandon their carts. We’ve been getting a lot of positive feedback from customers who have enabled this feature so if you haven’t started using it yet, take a look […]

Quick tip for improving cart abandonment rates

By |April 27th, 2010|

Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted, impatient and distressed. They lose interest, leave the site, or simply […]

Great service for creating forms on your site

By |December 3rd, 2009|

Looking for a fast, easy and quick way to create on-line forms? FormSpring gives businesses and organizations an easy way to build any type of online form, integrate it with their website and begin collecting data. I’ve been testing the product for the last couple of days and I’m really […]

Ways to Increase Sales on Your Website during a Recession

By |January 7th, 2009|

When the economy is in recession, the last thing you want to do is spend resources on sales pitches that lead nowhere. One great mantra preached by marketing gurus is to invest in developing strong customer relationships, which will build a large customer base to get you through rougher periods. […]

Helpful Tool for Google Adwords

By |July 19th, 2008|

AdWords Editor is a free Google application for managing your Adwords campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords. Make bulk changes (such as updating bids or adding keywords) in just a few steps. Works with both PC […]

Google Analytics: Interpreting and Acting on Your Data

By |July 14th, 2008|

Great video providing you information about Google Analytics and how you should react to it. If you need assistance setting up Google Analytics on your site, check out this article in our knowledge base.

PCI Compliance Part I – What is it and do I need it?

By |July 2nd, 2008|

For those of you that don’t know, PCI DSS is the Payment Card Industry’s (PCI) Data Security Standard. Which essentially is the standard created by the credit card industry to protect consumers against credit card and identity theft. I think we call all universally agree that creating a standard for […]