SEO Guide for Graphic Designers

By |January 9th, 2014|

One hears a lot of conflicting things about SEO, so you may not be sure what to believe.  Is it just about using the same keywords over and over?  Or is it about keeping up with changing search engine algorithms?  Here is a short SEO guide for graphic designers to keep […]

PayPal Credit: Increase average order size up to 20%

By |February 15th, 2013|

PinnacleCart now features new financing tools that may boost sales and inflate the average order size for your eCommerce website. If you’re already using PayPal’s checkout to accept credit card payments online, you may now offer customers financing through PayPal Credit (Formally PayPal BillMeLater)
How it works
You may now offer your […]

6 Ways to Make Social Media work for your eCommerce Business

By |December 21st, 2012|

Social media is fairly new and is much different compared to traditional media in that it’s not just a one-way communication channel. Social media works on layers of complex human behavior. It’s not just based on providing information about a product or service; it’s about conversation and engaging in conversation. […]

Interview w/ Alex McArthur @ Tech Media Network: How to Market Your SMB Like a Pro in 2012

By |October 26th, 2012|

Today we are going to get a chance to interview @alexmcarthur.  Alex currently runs his own small Utah SEO firm: MidScape which leads online efforts for a top health and wellness brand.  He was previously VP of R&D at SEO.com, VP of Search at Orangesoda and VP of Marketing for Tech […]

Using Purchased Data More Effectively for Marketing Purposes

By |October 12th, 2012|

Using purchased data can help businesses gain insight into tracking and understanding customer purchases. In turn, you want to use that information to predict future purchases. Predicting future sales can help companies utilize resources efficiently, boost sales, and encourage loyalty.

Your point of sale system, whether through your eCommerce website or […]

eCommerce Software in 2020: What Does the Future Hold?

By |September 26th, 2012|

More and more, we transact and interact online, and nowhere does this shift become more evident than in eCommerce. As new social media and eCommerce platforms make advancements and transform the lives of businesses and consumers, our approach to brands and the purchases we make online will change in ways […]

Three Reasons Why eCommerce Thrives: Convenience, Cost, and Security

By |August 8th, 2012|

We have all been online at some point suffering from analysis paralysis worrying about making the right purchase for everything from basketball shoes to Imported Mexican Vanilla (my family buys Vanilla from Mexico online frequently). Shoppers are constantly contemplating “am I paying too much for the product?”, “am I buying […]

Time = Money Part Deux

By |June 26th, 2012|

This is a follow-up to a previous blog post “Time = Money” and I will be talking about out integration with Salesforce and the mixed bag it has brought us. I also think it points out the challenges in the new business model of enterprise software providers and the 3rd […]

AddShoppers allows you to track social media engagement

By |June 26th, 2012|

AddShoppers is a new compatible application for Pinnacle Cart that allows you to track social sharing. This is currently a free utility that counts the number of times visitors share pages of the merchants website with social platforms like Facebook, Twitter, Pintrest etc. AddShoppers advanced social analytics and ROI tracking […]

Key to Effective Site Design

By |May 9th, 2012|

Key to Effective Site Design

Clarity, consistency and compelling. That should be the aim of a well designed website with a professional feel. The only ambiguity on the site should stand out as being a deliberate design more than a flaw.
Navigation within the site should be effortless and in the standard […]