6 Great Ways to Increase eCommerce Sales in 2016

By |January 1st, 2016|

Are you looking for great ways to increase eCommerce sales in 2016? It’s smart to stay ahead of the competition so here are six tips that will get you started!
According to a recent quarterly sales report prepared by the U.S. Census Bureau, online sales rose 4.2 percent from the second […]

10 Emerging Social Media Tools for the New Year

By |December 23rd, 2015|

What’s Happening with Social Media?  It’s sometimes hard to keep up with eCommerce trends but here are the best social media tools for this new year!
The year is coming to a close! While social media marketing has kept professional marketers lightly busy throughout the last year, the new year may prove […]

How to Study Your Target Market and Increase Sales

By |September 30th, 2015|

Why do online business owners study their target market? 
Today’s online business environment is a ruthless one! It doesn’t seem to matter which industry your target audience is in, if you’re an SMB business owner, you’ll likely face razor-sharp competition from larger names.  This fierce battle of resources can leave your marketing […]

Social Media Selling vs Marketplace Distribution: which one is better for your online store?

By |September 20th, 2015|

If you only have time to work on one, which one is better for your online store – Social Media Selling or Marketplace Distribution?
Do you own a small or mid-sized eCommerce business?  Or perhaps, are you responsible for managing one for someone else? If the answer is yes, you are probably […]

The Secret to Winning At Paid Search

By |September 17th, 2015|

Are you having a hard time competing with paid search?  Here’s the break-down on what you should target.
You’ll always hear people in the paid search industry talk about ‘maximizing your ROI’, but they really don’t have the data and tools to execute on this. Bad data = bad decisions. It’s […]

8 Business Books for Startups or SMBs Who Crave Success

By |September 2nd, 2015|

The world is full of fierce competition so if you’re an online business owner who craves success, check-out one of these eight business books for startups (and everyone else)!
Starting a company, whether it’s online or brick-and-mortar, is one of the hardest things a person can do.  It can also be one […]

Paid Search: Your Most Profitable Inbound Marketing Channel

By |August 25th, 2015|

Confused about your inbound marketing strategy?

The ideal eCommerce marketing channel involves being found when your customers are searching for your product. This is the ‘inbound way’ – no interruption, just showcasing that you have what they’re looking for. Proven true over the years, pay per click (PPC) marketing holds a […]

6 Simple Steps to Increase Average Order Value

By |August 24th, 2015|

When online business owners look for ways to increase their overall profit, they often turn to SEO, content, and general marketing strategies.  While these tactics are essential to maintaining a successful store, there are other under-appreciated ways to boost your income, such as increasing the average order value and increasing purchase […]

How to Create Emails that Convert

By |August 13th, 2015|

Writing emails that convert can be one of the trickier marketing methods you’ll need to learn, as an online business owner.  Scroll down for tips on how to find inspiration and be effective in this necessary task.
 

Help getting started

Many how-to articles jump right to the specifics of writing promotional emails that convert, but […]

5 Awesome FREE Stock Image Sites for eCommerce Marketing

By |August 10th, 2015|

When an online business owner is just getting started, there may not be much of a marketing budget for necessities like stock images, videos, and content creation.  While outsourcing may help with video and content creation, you’ll still need quality, high-resolution photos for much of your website, articles and other […]