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Will Social Media Become the Future of eCommerce?

By |2021-07-11T17:18:01-07:00July 11th, 2021|Growing Your Business|

When the coronavirus pandemic hit the world, everyone including students, employees, and business owners became more exposed to social media following stay-at-home orders. While online buying and selling has become more prominent, different social media platforms such as Facebook, Instagram, and Twitter have joined the social commerce game. Given [...]

Picking the Best Attribution Model for Your Ecommerce Brand

By |2021-04-07T19:56:18-07:00April 7th, 2021|Growing Your Business|

Brand marketers must take advantage of every tool available to ensure they connect with their target audience. Implementing a comprehensive marketing strategy means executing across multiple channels and the management of many moving parts. Also, marketers for eCommerce brands must understand how and why prospects are entering their funnel. [...]

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