The influence of digital marketing techniques and technologies is impossible to ignore when it comes to gauging marketing trends, regardless of any year or era you speak of, and it will not change either while talking about marketing trends 2020. The advancement in the field of digital tools shows [...]
How do you grow sales for an eCommerce business? In broad strokes, it all comes down to just three tactics: bringing in new customers growing the number of transactions each current customer makes increasing the average order value (AOV) — your total revenue divided by the number of orders [...]
If the goal of your eCommerce website is to make sales, then you need to work on optimizing your product pages. Your product page is the gateway to your revenue and conversions as long as you have products to sell. It’s the pivotal moment when your customers either purchase [...]
In 2017, mobile commerce sales made up 34.5% of all retail eCommerce sales. That number is expected to grow year over year, reaching 50% in 2020. Mobile commerce isn’t just about buying something using a mobile device. It encompasses the entire buying cycle—from research to purchase to tracking [...]
In this guide, we cover everything from recording and sharing your Instagram videos to picking the right editing apps and strategies to optimize your Instagram video. According to Statista.com, the eCommerce market in the United States has been rapidly evolving over the past ten years. Retail eCommerce sales in [...]
Your products look great, the inventory is full and payment gateways are all set up. Only problem? Customers aren’t rushing through your online store’s digital doors just yet. Luckily, there are tons of online tools you can use to increase outreach, traffic and sales. All it takes is a bit of research to separate the wheat from the chaff...
In 2019, it’s not enough to have good products and a decent website. Customers expect more. In fact, 26% of customers say they will find another company to buy from if they have one bad experience with a brand, and 92% say they will stop shopping at a company after three bad experiences...
Loyalty and retention are the names of the game when it comes to growing a successful e-commerce business. If you aren't actively trying to stimulate returning customers, then your business will have to survive solely on one-off purchases...
Building a strong brand identity is the basic precondition for growing your business in the long-term perspective. You need to develop a powerful brand that is widely recognized as good and reliable, but it’s not an easy task with dozens or even hundreds of competitors fighting for the same piece of the market share...
If you run an e-commerce store you’ve definitely noticed more than a few abandoned carts, and that can be a bit disheartening. The good news is that it’s possible to win back a lot of those customers with a thoughtful, carefully crafted message or two. Here are six ways to write a good abandoned cart email...
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