Why Instagram is crucial for business marketing

By |July 14th, 2018|

 
Hoping to use social media to market your business?  Even if you want to market on other channels, you should start with Instagram.  Here’s why…
It’s no secret that Instagram can really expand the reach of your online store.  In 2018, more than 800 million active monthly users. That’s 800 MILLION… […]

Instagram marketing guide for small businesses

By |June 27th, 2018|

Instagram has become one of the top social networking apps in the US, ranking just after Facebook, YouTube, and WhatsApp. From a business perspective, Instagram Marketing is also a powerful tool, making the social platform a great place to do business. This is why over 70% of businesses in the […]

6 Questions to ask before creating your social media mission statement

By |June 4th, 2018|

Imagine being out with your coworkers on a team building project.  The chosen task is archery and you’re new to the sport. There are basic things you’ll need, right? At the very least, you’ll need a bow, a quiver of arrows, and some instruction. Well, what if one of those […]

Do product specific landing pages really convert?

By |May 21st, 2018|

As most eCommerce store owners know, product page conversion rates are one of the core KPIs for reviewing the effectiveness of your store. So naturally, most store owners focus heavily on improving them. After all, even slight improvement can lead to hundreds or thousands of dollars in additional sales.
One of […]

How to determine buyer intent from keywords

By |May 15th, 2018|

How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success.
Marketing isn’t always a black and white operation. It requires patience, a nuanced approach and most importantly, the ability to […]

Tips on using social media strategy to drive eCommerce success

By |May 11th, 2018|

 How does the right social media strategy help your business? Does it really save time and money? And how critical is it to have a marketing plan dedicated to social media alone?  We’ll discuss this and more below…

More than ever before, shoppers would rather buy online than in-store.  To put a number to […]

How is attribution important to your final sale?

By |April 18th, 2018|

It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite […]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |April 16th, 2018|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time.
Keeping up with trends is a good way to make sure your business keeps […]

Customer Experience: What Every eCommerce Company Needs to Know

By |December 7th, 2017|

Understanding and shaping the customer experience is absolutely critical for online businesses.
With buyers taking any one of an infinite number of different paths to purchase, it’s important to consider the entire customer experience (CX) in a holistic way–to shape how customers perceive your brand and then how well their interactions align […]

Braintree Payments & PinnacleCart eCommerce – the perfect partnership

By |July 31st, 2017|

Are you looking for a superior, all-in-one payment solution for your online store?  PinnacleCart has partnered with Braintree Payments to provide an option that will exceed your needs. Using it couldn’t be easier!
What is Braintree?
Braintree Payments is an excellent payment gateway that’s powered by PayPal and designed to provide eCommerce […]