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Picking the Best Attribution Model for Your Ecommerce Brand

By |2021-04-07T19:56:18-07:00April 7th, 2021|Growing Your Business|

Brand marketers must take advantage of every tool available to ensure they connect with their target audience. Implementing a comprehensive marketing strategy means executing across multiple channels and the management of many moving parts. Also, marketers for eCommerce brands must understand how and why prospects are entering their funnel. [...]

Proven Practices to Reduce Online Cart Abandonment (Infographic)

By |2021-01-05T22:38:41-07:00January 5th, 2021|Growing Your Business, Managing Your Business|

If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet for some reason, they don’t complete the order. The [...]

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