Do product specific landing pages really convert?

By |May 21st, 2018|

As most eCommerce store owners know, product page conversion rates are one of the core KPIs for reviewing the effectiveness of your store. So naturally, most store owners focus heavily on improving them. After all, even slight improvement can lead to hundreds or thousands of dollars in additional sales.
One of […]

How To Determine Buyer Intent From Keywords

By |May 15th, 2018|

How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success.
Marketing isn’t always a black and white operation. It requires patience, a nuanced approach and most importantly, the ability to […]

Tips on Using Social Media Strategy to Drive Your Success

By |May 11th, 2018|

 How does the right social media strategy help your business? Does it really save time and money? And how critical is it to have a marketing plan dedicated to social media alone?  We’ll discuss this and more below…

More than ever before, shoppers would rather buy online than in-store.  To put a number to […]

How Is Attribution Important To Your Final Sale?

By |April 18th, 2018|

It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite […]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |April 16th, 2018|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time.
Keeping up with trends is a good way to make sure your business keeps […]

Customer Experience: What Every eCommerce Company Needs to Know

By |December 7th, 2017|

Understanding and shaping the customer experience is absolutely critical for online businesses.
With buyers taking any one of an infinite number of different paths to purchase, it’s important to consider the entire customer experience (CX) in a holistic way–to shape how customers perceive your brand and then how well their interactions align […]

Braintree Payments & PinnacleCart eCommerce – the perfect partnership

By |July 31st, 2017|

Are you looking for a superior, all-in-one payment solution for your online store?  PinnacleCart has partnered with Braintree Payments to provide an option that will exceed your needs. Using it couldn’t be easier!
What is Braintree?
Braintree Payments is an excellent payment gateway that’s powered by PayPal and designed to provide eCommerce […]

6 Crucial Ingredients for Writing Great Product Descriptions for your Online Store

By |July 20th, 2017|

6 Crucial Ingredients for Writing Great Product Descriptions for your Online Store
A seductive product description can mean the difference between moving units and watching your inventory decompose. If a potential customer is not convinced to purchase after reading your product description, you have some work to do. Here are some […]

8 Ways to Dramatically Improve Your Amazon Ranking

By |May 18th, 2017|

Want your products to rank high on Amazon?  Sure, every online business owner does.  But how do you improve your Amazon ranking? It’s not as easy as you may think…
There’s absolutely no question that improving product sales and Amazon ranking is every seller’s dream. But keep in mind that there […]

Effective Ways to Earn Backlinks for Your eCommerce Business

By |May 8th, 2017|

Scoring high-quality backlinks can be a daunting task. But when you are equipped with the right strategy, you can easily earn backlinks and find link building opportunities.

Ever wondered what backlinks are and why they’re so important?

We all hear the term over and over but how does it apply to online […]