Stressed about the upcoming holiday season? We’ve put together some sure fire ways to help you ramp up your end of the year sales.
According to @smartly.io, 51% of consumers stated they had made purchases from July to September through the ads they saw on social media networks — the majority of these consumers are first-time social media shoppers.
Business owners are now re-evaluating the consumers’ shopping journey and are plotting out ideas to please them, win their trust, and ensure loyalty. Even with the crisis we are facing today, there are still reliable ways to ensure your marketing strategies support your holiday revenue goals.
Why use social media marketing?
2020 has been a pivotal year for eCommerce business owners. A lot of people are spending more time on their social media networks than ever before due to the crisis that the world is facing today. The more time spent online, the more likely users will discover new brands or products across different social media platforms like Facebook, Instagram, Twitter, Pinterest, Snapchat, and more.
Promoting your brand and products on the platforms your target audiences are using leads them to purchasing the best holiday gifts for their family and friends.
5 Social Media Tactics For The Holidays
1. Increase your spends on paid social media ads
Compared to the other days of the year, posting ads during the holiday season will typically cost more. Based on the 2017-2019 data from @ignitesocialmedia, ad costs typically increase by about 15% during the last quarter of the year.
Advertise as earlier as possible to avoid the surge and higher costs. Focus your budget on the social media channels where your target audience is so you won’t waste your money.
Paid social media ads influence the younger generations’ purchasing decisions — Gen Z and Millennials — since they’re the ones spending a lot of time on social media. Don’t forget to optimize your ads for mobile.
2. Using of social media stories
Social media stories are snippets of the day — can be videos or photos — posted by an individual, which is only visible to the public for 24 hours. With more people using social media, this feature has become a marketing staple for companies.
Stories are an effective marketing strategy because they create a line of communication with the audience. They get to see the product as well as the person behind it. It’s a straightforward campaign than polished marketing materials where people see the more human side of the business.
Over 500 million accounts use Instagram Stories every day according to Instagram, because users are curious of what’s behind the scene of their favorite products. Users can also share their Instagram Stories to their Facebook accounts.
3. Repurpose best performing campaigns
Creativity is a powerful lever that all brands must use intelligently, especially when creating content for social media networks. One of the most inexpensive ways to create content today is to re-use or make iterations to the best performing content from past campaigns.
Recall all the learnings from the previous year and document what worked well. If the content can’t be repurposed, consider editing and iterations to text overlays to help distinguish new campaigns from the previous ones.
4. Consider social media influencers
Since people are spending a lot more time on social media this year, the holiday season is a great time to involve influencers in your holiday marketing strategy. In a study by Later and Fohr, nearly 80% of influencers have reported higher engagements from their followers during the pandemic.
Influencers are great resources for hosting live streams, creating content, and promoting products. They can develop the lifestyle you want to show on your brand and come up with eye-catching content. Established brands or companies leverage their audiences to target a specific demographic and drive traffic to their websites.
However, unlike the previous years, influencers are now selective with the brands they want to be associated with due to the pandemic and recent social justice movements. They want to align their values to the company’s values for consistency.
5. Create an engaging contest
This strategy is a great return for the smallest investment of your time and money.
Social media contests can reach your market where they are, without advertising. They generate buzz around your brand, spread the word organically, and keep your business top-of-mind during the holiday season. But the evident benefit of creating a social media contest is the immediate sales you will have.
To take advantage of social promotions, choose the type that will suit best for your business. Come up with a unique prize idea and cross-promote your contest on your website, other social media networks, and email.
Whichever social media tactic you choose for this holiday season, always keep your customers in mind. As long as you understand the current purchasing behaviors of consumers, promote your products on the right platform, and create engaging content, your business’ performance will exceed your expectations.