Let’s be blunt: both Batman and Superman can do better. So I’m sitting here thinking, what can we learn from the summer’s first bust of a movie? A lot actually. Like moviegoers, visitors to your webstore don’t want to see anything bloated, grim, or exhausting. They need structure, purpose and a sense of accomplishment from an online store.
We’ve put together a short list of easy fixes you can to make you’re your online store gets a great review from your customers.
So here it is, 6 surefire ways to revitalize your webstore and impress your customers.
1. Improve Your Website’s Navigation
Not every store owner puts a premium on website navigation, and sometimes this is where the problem lies. The navigation on your eCommerce site should help shoppers find your products quickly and easily. If it doesn’t naturally guide them, they may become frustrated and feel forced to take their business elsewhere.
There are many ways to make it easy for your customers to navigate your website, but here are some of the most obvious:
a. When it comes to website design, the simpler the better.
Don’t be tempted to do elaborate experiments on your website’s design. Your main goal as an online store owner is to make sure that your buyers have a clear and direct path to your products and eCommerce shopping cart. Common design and navigation conventions for eCommerce sites include a top navigation bar or side navigation that’s easy to find and hidden menus for the mobile version of your site.
b. Make sure your store has a search.
An essential part of an eCommerce site’s navigation is the search box. You should place one at the top of every page so shoppers have immediate access to it if they want to quickly search for a particular item.
2. Jazz Up Your Site’s Product Descriptions
Content is still king, that’s why you should put as much effort as possible into as many individual product descriptions as possible. Believe it or not, product content has the power to make or break a sale. Engaging product descriptions, especially those that provide key product details but are still fun and easy to read, can entice a customer into clicking the “Add to Cart” button.
improve your online storeWhat you have to remember is that you should absolutely not rely on the bland, bulleted product descriptions that your suppliers, manufacturers, or distributors provide you. Don’t just copy them and plug them into your site. Take those descriptions details and reinvent them to make a more compelling product description for your customers. Doing so will help revitalize your online store for 2016.
Content is important but if you’re not the writerly type, you’ll benefit from hiring an experienced copywriter who can spice up your product descriptions for you. Creating kick-ass product copy will not only make it easier for your customers to understand what they are buying, but your website will also benefit in the long run because your store is sure to place higher in organic search rankings. The more unique and original content on your eCommerce website, the better.
3. Improve Customer Service by Proactively Engaging Your Customers
Are you offering your shoppers multiple ways to reach your customer service representatives? You should. It doesn’t have to be complicated. Anyone running an eCommerce business should provide easy access to customer service through different means like phone, e-mail, and chat. It’s also a good idea to put up a Frequently Asked Questions page that customers can browse. And while you’re at it, why not try to reach out to your customers as well? Ask them for feedback about your website: what they like best about the site, what they like least, and some suggestions on how to improve their buying experience.
4. Streamline Your Site’s Check-Out
Shoppers are not going to spend much time at your website – they shop online for convenience and speed. They are there for one reason, and one reason alone: to buy your products. The tricky thing is, 68% of potential customers won’t think twice about leaving your site even while they’re already trying to pay. The reason? Sometimes a tedious check-out process can leave your online shoppers feeling frustrated instead of accomplished after a successful purchase. To streamline your online store’s check-out, follow these rules:
a. Remove unnecessary fields in the checkout process
Yes, the collected info might be useful for your marketing guys, but save it for later. After all, there’s nothing more important than an actual conversion.
b. Don’t force customer to create an account, give them an option
There’s nothing more frustrating for customers than having them create an account when they’re already excited and looking forward to the check-out. If you’re using PinnacleCart use the default method and give customers the option of checking out as a guest or creating an account.
5. Offer Additional Payment Methods
In connection with making your check-out process as streamlined as possible, there’s nothing more irritating to your shoppers than leading them all the way to the payment stage and then not accepting their preferred mode of payment. Make sure your online store is equipped to handle as many types of payment as possible, like credit and debit cards, money transfers, and even check payments. If you cannot handle certain types of payment options, make sure to be transparent about it and inform your customers beforehand with a conspicuous note in your website.
6. Make Sure Your Online Store Is Mobile Ready
If your store isn’t mobile ready, it’s time to change platforms. Tablets and hand-held devices are surging in popularity and if you’re not mobile ready you’re losing sales and your rankings are plummeting in Google. Get it? Do it!