About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

Improve the Bounce Rates of your Online Store (part 2)

By |July 16th, 2015|

See how that works?!  You’ve just helped improve my bounce rate. Setting up this blog to transition from one page to another is a simple way to show Google that people are interested in learning more from your site.  All I had to do was make some slight adjustments to […]

5 Quick Fixes for Your Bounce Rate

By |July 15th, 2015|

Almost anyone familiar with Google Analytics should understand how crucial a website’s bounce rate is to the overall success of the site.  Unless you’re running a single-page site, bounce rate is one of the most important terms of eCommerce.  It is a statistic that all eCommerce business owners, especially online […]

How to Narrow Business Ideas to a Niche Market

By |June 26th, 2015|

In today’s fierce, ever-growing marketing industry, online store owners need to narrow their business ideas to a niche market in order to stay competitive.  Working a marketing strategy around business ideas that don’t focus on a small target audience will quickly eat up your budget and give competitors more of […]

Meet PinnacleCart – a 2015 Best Shopping Cart Software!

By |June 25th, 2015|

Are you looking for the best web store builder of 2015 but getting overwhelmed by the hundreds of solutions on the market?
Recently, PCmag.com, the leader for labs-based comparative reviews, released their 2015 eCommerce rankings and side-by-side comparison chart for the best eCommerce shopping cart solutions.  PinnacleCart eCommerce was honored to be […]

Don’t Get Caught in These 3 Business Tax Issues!

By |June 19th, 2015|

Taxes are an ongoing part of life.  They cause stress and anxiety to almost anyone filing more than a 1040EZ. The pressure of avoiding business tax issues can weigh on new merchants of any kind but can be especially tricky for eCommerce business owners.  The larger your audience and further your sales […]

How to Use Instagram to Promote Your Online Store

By |June 15th, 2015|

Do you have an Instagram account yet?!  If you’re a small-to-medium sized business owner, you should consider getting one… yesterday.

If you run an online store or product-based business of any kind, it’s past time to ramp up your presence on Instagram.  According to Business Insider and Socialbakers, Instagram posting has now […]

What to Consider Before Buying Web Store Builder Software (part 2)

By |June 11th, 2015|

Do you need web store builder software?  Last week, we started going over the top things to look into before buying eCommerce software and creating an online store.  We walked you through the different considerations of Features and Functionality, Set-up and Design, Mobile Integration and the ability to provide Customer […]

Is Organic Facebook Marketing a Thing of the Past?

By |June 7th, 2015|

Only a few years back, both online and brick-and-mortar businesses enjoyed a healthy organic reach on Facebook – at no cost. During this time, you could easily build an audience for your business on Facebook and organic interactions were strong. Among all the social media platforms, Facebook became the key […]

Essentials to Consider Before Buying eCommerce Software  (part 1)

By |June 5th, 2015|

When it comes to eCommerce retail projections, it seems there is no limit.  Though there will always be a place for brick-and-mortar retail, Forrester analysts estimate total US online sales to reach an impressive $414 billion by 2018.  Buying eCommerce software to build a web store for your niche market will help […]

The Do’s & Don’ts of Social Media Selling

By |May 28th, 2015|

Social media has infused itself into the lives of consumers in more ways than most realize. This has led to furious attempts from savvy online merchants to benefit from social media selling.  So exactly how saturated is the social media market? According to statista.com, 73% of all internet users in […]