About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

Social Media Selling vs Marketplace Distribution: which one is better for your online store?

By |September 20th, 2015|

If you only have time to work on one, which one is better for your online store – Social Media Selling or Marketplace Distribution?
Do you own a small or mid-sized eCommerce business?  Or perhaps, are you responsible for managing one for someone else? If the answer is yes, you are probably […]

How to Craft an Inspiring About Us Page

By |September 9th, 2015|

How to Make the Most of Your About Us Page
The long-term success of a website depends on two things – a user-friendly design and actionable content. However, it’s quite easy and tempting to delve too much into the design process and ignore the compelling content creation process. When talking about […]

Creating Landing Pages and Ad Campaigns That Work Together

By |September 7th, 2015|

Too often, business owners forget that landing pages and ad campaigns should coordinate well.  These tips will help!
Do you run Google AdWords, Facebook Ads or some other kind of paid advertising?  Many online business owners do, and for good reason – a sharp increase in sales and traffic.  Merchants are lining […]

5 Awesome FREE Stock Image Sites for eCommerce Marketing

By |August 10th, 2015|

When an online business owner is just getting started, there may not be much of a marketing budget for necessities like stock images, videos, and content creation.  While outsourcing may help with video and content creation, you’ll still need quality, high-resolution photos for much of your website, articles and other […]

How to Use Video Marketing for your Online Store

By |August 7th, 2015|

How can video marketing help your online store?  There are many ways it can reach your audience and inspire them to buy more!

Video marketing can do a lot for your online store.  Video content helps get a point across in a very short period of time.  If done well, videos […]

What’s All this Hype Over the Jet.com eCommerce Marketplace?

By |July 29th, 2015|

Is Jet.com the new power player in eCommerce Marketplaces? And how is Jet different from its competitors? Let’s go over what we know about Jet so far… and take a look at the idea behind eCommerce marketplaces.
Jet.com – that’s the new name to know in online shopping.  While the buzz about […]

7 Unique Ways Marketing With Package Inserts Can Work For You!

By |July 23rd, 2015|

Are you looking for new ways to increase brand awareness, customer loyalty and sales?  Marketing with package inserts can work for you, helping make your online store the success it should be!
Since the beginning of time… ok, not really.  Since the beginning of online shopping (that’s more like it), shipping […]

Improve the Bounce Rates of your Online Store (part 2)

By |July 16th, 2015|

See how that works?!  You’ve just helped improve my bounce rate. Setting up this blog to transition from one page to another is a simple way to show Google that people are interested in learning more from your site.  All I had to do was make some slight adjustments to […]

5 Quick Fixes for Your Bounce Rate

By |July 15th, 2015|

Almost anyone familiar with Google Analytics should understand how crucial a website’s bounce rate is to the overall success of the site.  Unless you’re running a single-page site, bounce rate is one of the most important terms of eCommerce.  It is a statistic that all eCommerce business owners, especially online […]

How to Narrow Business Ideas to a Niche Market

By |June 26th, 2015|

In today’s fierce, ever-growing marketing industry, online store owners need to narrow their business ideas to a niche market in order to stay competitive.  Working a marketing strategy around business ideas that don’t focus on a small target audience will quickly eat up your budget and give competitors more of […]