About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

How to Use Product Videos to Increase Consumer Buying Comfort

By |April 6th, 2016|

Interested in learning how product videos can help your online business? They are an increasingly popular form of content that enables online shoppers to complete a sale with confidence.
Ask online business owners or eCommerce entrepreneurs to name one business-related superpower they wish they could have and a good number of them may wish […]

Trending Tips for Generating More Website Traffic In 2016

By |March 31st, 2016|

Trying to launch an online store in 2016 can be a bit confusing.  There are so many options for new business owners to decide on… from which website builder software is the best, to the current methods for generating more website traffic, to learning how to organize your precious time.
It can […]

What’s new for PinnacleCart 3.8?

By |March 2nd, 2016|

What’s new for PinnacleCart 3.8?
Hint: we’re faster, friendlier, and offer more.
The crew here at PinnacleCart is always working hard to deliver you the best eCommerce software but we just wanted to stop for a moment and touch base with our phenomenal users (and the potential Pcarters out there).  We’re excited […]

Yes, Every Online Store Owner Needs to Activate Google Translate

By |February 29th, 2016|

With the ever-expanding global market, every online store owner should take a few moments, right now, to activate Google Translate in their online store!  It’s free and easy so… why not?!
An advantage of online stores is that they all have the potential to be international, as they have a worldwide […]

The Importance of Omni Channel Marketing in 2016

By |January 19th, 2016|

Small-to-medium business owners are starting to realize there’s more to marketing in 2016 than there has been in the past.  With buzzwords like Omni-Channel Marketing floating around, what does the average SMB need to change to keep up?
The traditional ways of eCommerce marketing are no longer effective. Over the last […]

10 Emerging Social Media Tools for the New Year

By |December 23rd, 2015|

What’s Happening with Social Media?  It’s sometimes hard to keep up with eCommerce trends but here are the best social media tools for this new year!
The year is coming to a close! While social media marketing has kept professional marketers lightly busy throughout the last year, the new year may prove […]

The Realities of Working from Home (are you ready?)

By |November 9th, 2015|

Have you been dreaming of working from home?  It can be a wonderful thing if you are well-prepared for the transition.
In everyone’s life, there comes a time when you’ll have to change things up in one way or the other. Change is inevitable. A common change that most of us […]

Is Your Online Store Halloween Ready?

By |October 9th, 2015|

Many eMerchants don’t realize how big of an opportunity minor holidays like Halloween can be. Is Your Online Store Halloween Ready?

Come Halloween, you’ll see people of all ages taking to the streets for trick or treating, visiting haunted houses, throwing house parties, and participating in a variety of spooky celebrations. […]

How to Study Your Target Market and Increase Sales

By |September 30th, 2015|

Why do online business owners study their target market? 
Today’s online business environment is a ruthless one! It doesn’t seem to matter which industry your target audience is in, if you’re an SMB business owner, you’ll likely face razor-sharp competition from larger names.  This fierce battle of resources can leave your marketing […]

SaaS Platform VS Fully Customizable eCommerce Solutions

By |September 22nd, 2015|

What is the difference between a SaaS Platform and Fully Customizable eCommerce Solutions?

Are you a little confused with all of the eCommerce software on the market today?  There are hundreds of them… literally.  Who has time to go through and research all of the options?!  To complicate matters even more, it […]