About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

10 Essential Business Podcasts for Online Business Owners

By |July 28th, 2016|

Today, no one can deny the emergence of eCommerce, online marketing, or the power that media influencers hold. Because of this, savvy online business owners are often trying to keep up with the latest marketing techniques, many of which can be found in your daily commute, by listening to business […]

A Pokémon Champion Gives Insight Into The New Pokémon GO For Business

By |July 15th, 2016|

With the sudden explosion of Pokémon GO, business owners everywhere are scrambling to learn how to use this popular mobile game to benefit their stores.  
For businesses to truly understand how they can use Pokémon GO to grow their business, we need to better understand the roots and thoughts behind the game. With this […]

How Online Entrepreneurs Use Pinterest to Generate Traffic and Sales

By |July 8th, 2016|

Since it was launched six years ago in 2010, Pinterest has been one of the fastest-growing social media platforms in the world. If its CEO Ben Silbermann could have his way, however, he’d prefer it to be described as a “catalog of ideas,” first and foremost.
A growing number of online […]

Patriotic Quotes to Inspire All Online Entrepreneurs on the 4th of July

By |July 4th, 2016|

Today is the 4th of July but, let’s celebrate America and the amazing opportunities she provides all year long.
Together, as a nation, we celebrate the independence of our great country on the 4th of July.  The USA gives entrepreneurs more opportunity than can be found in most other places around […]

17 Easy Ways to Increase Conversion Rates on Your Webstore (infographic)

By |June 24th, 2016|

Are you looking for ways to take your online store to the next level of success?  Perhaps it has been struggling a bit? Or perhaps you’re just trying to make sure it reaches its full potential?  Either way, here are 17 easy ways to increase conversion rates on your webstore, all […]

eCommerce Lessons from the Big Boys of Online Selling

By |June 2nd, 2016|

All across the web, you’ll find eCommerce lessons to learn from.  Many, especially those from the big dogs, can help online business owners!
Oh, online retailing… it definitely has its ups and downs!  There are many eCommerce lessons floating around the web that can help (or reassure) new and experienced eMerchants, before they […]

Quick Tip Checklist for Creating eCommerce Websites

By |May 25th, 2016|

Creating eCommerce websites without a solid plan is never a good idea.  Important details that seem obvious may be overlooked.  Here’s a quick checklist of 5 very important features. Make sure you have them covered!
 

The internet has numerous articles and informational blog posts on the basics of creating eCommerce websites so… we can […]

How eCommerce Moms Run Successful Online Stores (while watching their bank accounts grow!)

By |May 13th, 2016|

From coast to coast, mompreneurs are trying to find the delicate balance of running their own online store and continuing to be a rock star mom.  Want to watch your bank account grow as fast as your children do?  Here are some great tips that help eCommerce moms across the globe!
Anyone […]

The Impact Photo Arrangement Has On Human Emotion & eCommerce Sales 

By |May 3rd, 2016|

Are you looking for ways to improve your online store?  Reviewing your product images and photo arrangement is a great place to start. If you manage it well, proper product and photo arrangement can improve your brand on many levels.
Don’t you just love it when you’re walking through the aisles of […]

Is Your Online Store Following Current Social Media Trends?

By |April 22nd, 2016|

What’s gaining speed, what’s on the decline, and what’s current for social media trends in Q2 – 2016?
What in the world is going on with social media?!  The second tax quarter for 2016 is well underway and many eCommerce business owners are still scratching their heads, trying to figure out current social […]