About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

Is Your SEO Agency Failing Your Brand?

By |February 7th, 2017|

One of the most overlooked aspects of an eCommerce business is the importance of on point optimization.  Is your SEO agency working for you?
It’s easy to get caught up in aspects of the business that you think are “important” like sales, inventory, website design, customer service, and so on.  Sure, […]

PinnacleCart Releases Enhanced Business Intelligence Tools

By |December 28th, 2016|

This week, PinnacleCart announced updates that include improved business intelligence tools and features that provide greater insight into consumer behaviors and purchasing patterns.
The improved business intelligence tools, as well as the rest of the updates, will provide access to significant improvements to the PinnacleCart webstore platform.  We are the eCommerce platform […]

Are You Running the Best eCommerce Platform For Retail?

By |December 13th, 2016|

Are you in the market for the best eCommerce platform for retail? Sometimes it’s hard to know which of the competing shopping cart software would be the best fit for your individual brand. 
When it comes time to choose between A, B, and C, what is the best eCommerce platform? Which should you […]

Setting Up Macro vs Micro- Conversion Rate Tracking in Google Analytics

By |November 17th, 2016|

Setting up conversion rate tracking in Google Analytics is easier than it seems.  But are you tracking both macro and micro-conversion rates for your online store?  You should be!
Anyone who is building an eCommerce store, or who is already an eMerchant with an online store, should be tracking their conversion […]

10 Brilliant Online Marketing Classes for New Entrepreneurs

By |October 13th, 2016|

Many online entrepreneurs find it hard to keep up with the changing technology and technique of digital marketing for eCommerce business.  New entrepreneurs often don’t have enough time to attend classes or lack the funds needed to continue their education.  Starting a business can be tough! Well, fortunately, we live in a […]

How is the New, Free Google Optimize Going To Help my Online Business?

By |September 28th, 2016|

Google just announced that next month, they will be launching Google Optimize, a new and free version of their existing Optimize 360. So what’s the hype about… and how can this new version of an existing Google tool help your online store?
To figure out how Google Optimize will help eCommerce […]

10 Ways to Attract Legit Twitter Followers and Drive Traffic to Your Online Store

By |September 2nd, 2016|

In today’s competitive market, it’s more important than ever for online business owners to utilize quick and easy tips that will boost the overall success of their online stores.  Because of the millions of active users on Twitter, this powerful social network becomes an obvious choice.  Online sellers should take […]

10 Quick Tips on How to Make Free Shipping Work for Your Online Store

By |August 17th, 2016|

Are you using Free or Discounted Shipping to Increase Conversions?  If not, you definitely should be!
There’s this nagging question that online store owners often ask themselves: Should I offer free or discounted shipping to customers?

It’s an age-old question that might be as ancient as online stores themselves, but one that’s also […]

IT’S FREE MONEY! – 6 Ways Recurring Payments will change your business for the better!

By |August 11th, 2016|

Wouldn’t you love to just have to sell a product once, but continue to get paid on it?  With recurring billing, that’s exactly what happens.  You sell once, and never have to sell again.  It’s like setting success in motion…
Remember the days when everything in your business was done manually? […]