About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

5 Questions Most New eCommerce Platform Users Forget to Ask

By |January 31st, 2018|

Getting into online selling can be incredibly easy, or crazy difficult… all depending on which eCommerce software you choose to build your online store with.  Here are five questions that most new eCommerce platform users forget to ask before they take the plunge!
Setting up shop on the World Wide Web for […]

Recap: Our 5 Favorite eCommerce Blogs From 2017

By |January 18th, 2018|

Now that 2017 is tucked safely behind us, it’s time to take a look back at some of our favorite eCommerce blogs from last year.
Our ‘best of’ list pulls from a wide range of topics, from eCommerce Challenges to Shopping Psychology.  Here’s the roundup of the PinnacleCart favorite eCommerce […]

5 Last-Minute Christmas Marketing Ideas To Launch RIGHT NOW!

By |December 13th, 2017|

Looking for last-minute Christmas marketing ideas that will grab the attention of late shoppers?  We’ve got a quick list that’ll show holiday cheer and increase your overall holiday sales!
The holidays seem to flash by in a blur, don’t they? With less than two weeks left until Christmas, it’s time to […]

Does Gated Content Hurt or Help Your Online Business?

By |November 29th, 2017|

So which is it? Does gated content hurt or help?  Here are some questions to ask yourself and details to understand before you toss gated content into your eCommerce marketing strategy.
Let’s get some of the basics out of the way…
What is Gated Content?
Simply put, gated content is restricted content. It […]

11 Ways To Quick Start Holiday Marketing

By |October 27th, 2017|

Though the season has just started to show the briskness of fall, brick-and-mortar aisles are already filling up with Christmas cheer. Too early for holiday marketing and selling, you say? It may seem too early to the average consumer but merchants are on a different clock.
If you haven’t already started […]

PinnacleCart Client Spotlight Tunes In on Odyssey ProSound

By |October 25th, 2017|

How does a brick and mortar business draw an audience loyal enough to stay in business for 25 years?  Clever management and adding on an eCommerce store.
Learn more from Odyssey ProSound!
For this PinnacleCart Client Spotlight, we decided to point our compass east and talk to Paul Savasta, proud owner and CEO of […]

Pro Tips for 2017 eCommerce Holiday Prep

By |October 24th, 2017|

Are you bubbling over with holiday cheer, yet?   You should be! Last year’s Nov and Dec holiday retail sales rang in at $658.3 billion! It’s past time to start your eCommerce holiday prep so if you’re running low on ideas for this season, read on!
Many online store owners know […]

Take Your Company Online in 5 Easy Steps

By |October 18th, 2017|

Don’t let a “CLOSED” sign in your window cost you a sale.  Add eCommerce to your brick-and-mortar store to reach a global audience, any time of the day. Take your company online and sell 24/7!
You know the old adage, The Sky’s the Limit?!  That’s what I think of when working […]

11 Ways To Make Online Shoppers Spend More (without feeling guilty about it)

By |June 2nd, 2017|

What’s one of the toughest challenges to selling online? Many online store owners say it’s enticing buyers to increase spending without feeling guilty about it.  So, how do you make online shoppers spend more?

There’s got to be a complete psychology behind that, right?  Sure there is. But that doesn’t mean […]

A Basic SEO Checklist: 10 Tasks to Conquer When Optimizing Your eCommerce Business

By |May 3rd, 2017|

Optimizing an eCommerce website can seem like an intimidating task. Our SEO checklist is up to the challenge, however. It will arm you with the necessary tools to fly through SEO tasks and boost your site traffic.

Let’s face it, becoming truly competitive in the eCommerce industry can be, well… tough. […]