About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

11 Ways To Quick Start Holiday Marketing

By |October 27th, 2017|

Though the season has just started to show the briskness of fall, brick-and-mortar aisles are already filling up with Christmas cheer. Too early for holiday marketing and selling, you say? It may seem too early to the average consumer but merchants are on a different clock.
If you haven’t already started […]

PinnacleCart Client Spotlight Tunes In on Odyssey ProSound

By |October 25th, 2017|

How does a brick and mortar business draw an audience loyal enough to stay in business for 25 years?  Clever management and adding on an eCommerce store.
Learn more from Odyssey ProSound!
For this PinnacleCart Client Spotlight, we decided to point our compass east and talk to Paul Savasta, proud owner and CEO of […]

Pro Tips for 2017 eCommerce Holiday Prep

By |October 24th, 2017|

Are you bubbling over with holiday cheer, yet?   You should be! Last year’s Nov and Dec holiday retail sales rang in at $658.3 billion! It’s past time to start your eCommerce holiday prep so if you’re running low on ideas for this season, read on!
Many online store owners know […]

Take Your Company Online in 5 Easy Steps

By |October 18th, 2017|

Don’t let a “CLOSED” sign in your window cost you a sale.  Add eCommerce to your brick-and-mortar store to reach a global audience, any time of the day. Take your company online and sell 24/7!
You know the old adage, The Sky’s the Limit?!  That’s what I think of when working […]

11 Ways To Make Online Shoppers Spend More (without feeling guilty about it)

By |June 2nd, 2017|

What’s one of the toughest challenges to selling online? Many online store owners say it’s enticing buyers to increase spending without feeling guilty about it.  So, how do you make online shoppers spend more?

There’s got to be a complete psychology behind that, right?  Sure there is. But that doesn’t mean […]

A Basic SEO Checklist: 10 Tasks to Conquer When Optimizing Your eCommerce Business

By |May 3rd, 2017|

Optimizing an eCommerce website can seem like an intimidating task. Our SEO checklist is up to the challenge, however. It will arm you with the necessary tools to fly through SEO tasks and boost your site traffic.

Let’s face it, becoming truly competitive in the eCommerce industry can be, well… tough. […]

130 Free Credit Card Logos to Use on Your eCommerce Website

By |March 30th, 2017|

Did you know that approximately 70% of online purchases are abandoned? That’s harsh. What can online business owners do complete the sale? And how do free credit card logos come into play?

According to a recent Baymard Institute study, a documented 69.23% of online shopping carts are abandoned during the sales process. […]

New & Free: 2 Google Analytics Academy Courses For Curious Business Owners

By |March 16th, 2017|

Still confused about Google Analytics? Try these two new e-classes offered by the Google Analytics Academy!  Not only are the courses free, but now, the Google IQ exam and qualification that goes with them are free, too.
A notification just went out from the Google Analytics Academy! Their superstar team announced […]

PinnacleCart’s First Client Spotlight Shines on YardFreaks.com

By |March 9th, 2017|

How does a success story sprout?  In the case of YardFreaks.com, it all began with two friends drinking beer over a fire. Fast-forward 10 years and you’ve got a high demand backyard product and a thriving online brand.  YardFreak CEO, Matt Doll, took a simple conversation and turned an idea […]

Is Your SEO Agency Failing Your Brand?

By |February 7th, 2017|

One of the most overlooked aspects of an eCommerce business is the importance of on point optimization.  Is your SEO agency working for you?
It’s easy to get caught up in aspects of the business that you think are “important” like sales, inventory, website design, customer service, and so on.  Sure, […]