About Susan

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between 'hola' and 'ciao'. With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day... maybe in the hammock next to her!

11 Ways To Make Online Shoppers Spend More (without feeling guilty about it)

By |June 2nd, 2017|

What’s one of the toughest challenges to selling online? Many online store owners say it’s enticing buyers to increase spending without feeling guilty about it.  So, how do you make online shoppers spend more?

There’s got to be a complete psychology behind that, right?  Sure there is. But that doesn’t mean […]

A Basic SEO Checklist: 10 Tasks to Conquer When Optimizing Your eCommerce Business

By |May 3rd, 2017|

Optimizing an eCommerce website can seem like an intimidating task. Our SEO checklist is up to the challenge, however. It will arm you with the necessary tools to fly through SEO tasks and boost your site traffic.

Let’s face it, becoming truly competitive in the eCommerce industry can be, well… tough. […]

130 Free Credit Card Logos to Use on Your eCommerce Website

By |March 30th, 2017|

Did you know that approximately 70% of online purchases are abandoned? That’s harsh. What can online business owners do complete the sale? And how do free credit card logos come into play?

According to a recent Baymard Institute study, a documented 69.23% of online shopping carts are abandoned during the sales process. […]

New & Free: 2 Google Analytics Academy Courses For Curious Business Owners

By |March 16th, 2017|

Still confused about Google Analytics? Try these two new e-classes offered by the Google Analytics Academy!  Not only are the courses free, but now, the Google IQ exam and qualification that goes with them are free, too.
A notification just went out from the Google Analytics Academy! Their superstar team announced […]

PinnacleCart’s First Client Spotlight Shines on YardFreaks.com

By |March 9th, 2017|

How does a success story sprout?  In the case of YardFreaks.com, it all began with two friends drinking beer over a fire. Fast-forward 10 years and you’ve got a high demand backyard product and a thriving online brand.  YardFreak CEO, Matt Doll, took a simple conversation and turned an idea […]

Is Your SEO Agency Failing Your Brand?

By |February 7th, 2017|

One of the most overlooked aspects of an eCommerce business is the importance of on point optimization.  Is your SEO agency working for you?
It’s easy to get caught up in aspects of the business that you think are “important” like sales, inventory, website design, customer service, and so on.  Sure, […]

PinnacleCart Releases Enhanced Business Intelligence Tools

By |December 28th, 2016|

This week, PinnacleCart announced updates that include improved business intelligence tools and features that provide greater insight into consumer behaviors and purchasing patterns.
The improved business intelligence tools, as well as the rest of the updates, will provide access to significant improvements to the PinnacleCart webstore platform.  We are the eCommerce platform […]

Are You Running the Best eCommerce Platform For Retail?

By |December 13th, 2016|

Are you in the market for the best eCommerce platform for retail? Sometimes it’s hard to know which of the competing shopping cart software would be the best fit for your individual brand. 
When it comes time to choose between A, B, and C, what is the best eCommerce platform? Which should you […]

Setting Up Macro vs Micro- Conversion Rate Tracking in Google Analytics

By |November 17th, 2016|

Setting up conversion rate tracking in Google Analytics is easier than it seems.  But are you tracking both macro and micro-conversion rates for your online store?  You should be!
Anyone who is building an eCommerce store, or who is already an eMerchant with an online store, should be tracking their conversion […]

10 Brilliant Online Marketing Classes for New Entrepreneurs

By |October 13th, 2016|

Many online entrepreneurs find it hard to keep up with the changing technology and technique of digital marketing for eCommerce business.  New entrepreneurs often don’t have enough time to attend classes or lack the funds needed to continue their education.  Starting a business can be tough! Well, fortunately, we live in a […]