Building a strong brand identity is the basic precondition for growing your business in the long-term perspective. You need to develop a powerful brand that is widely recognized as good and reliable, but it’s not an easy task with dozens or even hundreds of competitors fighting for the same piece of the market share...
If you run an e-commerce store you’ve definitely noticed more than a few abandoned carts, and that can be a bit disheartening. The good news is that it’s possible to win back a lot of those customers with a thoughtful, carefully crafted message or two. Here are six ways to write a good abandoned cart email...
The days of getting away with a couple of banner ads a month on third-party websites are long gone. Social media is the new frontier to build a strong digital presence for your brand. It offers the perfect platform to connect with your target audience and create meaningful conversations about your brand...
Instagram has become one of the top social networking apps in the US, ranking just after Facebook, YouTube, and WhatsApp. From a business perspective, Instagram Marketing is also a powerful tool, making the social platform a great place to do business. This is why over 70% of businesses in [...]
How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success. Marketing isn’t always a black and white operation. It requires patience, a nuanced [...]
It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but [...]
When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly. [...]
It’s no secret that growing any online business is becoming increasingly difficult. To keep the company moving forward, marketers around the world are scouting for innovative and cost-effective ways to not only attract new customers but also keep the existing ones. Push notifications are gaining popularity for this reason! [...]
Understanding and shaping the customer experience is absolutely critical for online businesses. With buyers taking any one of an infinite number of different paths to purchase, it’s important to consider the entire customer experience (CX) in a holistic way–to shape how customers perceive your brand [...]
Amazon Sellers are typically some of the most innovative entrepreneurs and are constantly finding new ways to make money and drive profit margins on the Amazon platform. One of the most lucrative business models used by Amazon Sellers is on and off-line retail arbitrage. However, [...]