Loyalty and retention are the names of the game when it comes to growing a successful e-commerce business. If you aren't actively trying to stimulate returning customers, then your business will have to survive solely on one-off purchases...
If you run an e-commerce store you’ve definitely noticed more than a few abandoned carts, and that can be a bit disheartening. The good news is that it’s possible to win back a lot of those customers with a thoughtful, carefully crafted message or two. Here are six ways to write a good abandoned cart email...
How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success.
Marketing isn’t always a black and white operation. It requires patience, a nuanced approach and most importantly, the ability to […]
It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite […]
It’s no secret that growing any online business is becoming increasingly difficult. To keep the company moving forward, marketers around the world are scouting for innovative and cost-effective ways to not only attract new customers but also keep the existing ones. Push notifications are gaining popularity for this reason!
If you […]
Understanding and shaping the customer experience is absolutely critical for online businesses.
With buyers taking any one of an infinite number of different paths to purchase, it’s important to consider the entire customer experience (CX) in a holistic way–to shape how customers perceive your brand and then how well their interactions align […]