About Craig Fox

Craig Fox is also the founder and visionary behind Pinnacle Cart eCommerce software. With over 45,000 clients, Pinnacle Cart is one of the world’s leading ecommerce solutions for small to medium-size business. Prior to starting Pinnacle Cart in 2002, Craig worked extensively with a number of small businesses helping them develop and achieve their online business objectives. Craig decided he could do better and Pinnacle Cart was born. Large multi - national companies have aligned themselves with Pinnacle Cart these days including Sprint, Vodafone, CenturyLink, Parallels and GoDaddy. Hailing from Minnesota, Craig hangs out in Phoenix, AZ these days shaping the brand messaging for Pinnacle Cart. As often as work permits, though, Craig can be found backpacking around foreign countries across the globe. His mad cover song abilities are appreciated everywhere.

Pinnacle Cart version 3.7.4 released

By |May 10th, 2010|

We’ve just released the latest version of PinnacleCart, version 3.7.4. In this version we’ve brought back many of the easy-to-use design tools from previous versions and combined them with the visual CSS editor in 3.7. Additionally you’ll notice we’ve made some changes to DOBA to improve the functionality and speed […]

Heidi Nel of Heidi’s Heavenly Cookies talks about Pinnacle Cart

By |April 28th, 2010|

Heidi Nel, President of Heidi’s Heavenly Cookies was kind enough to send us this video talking about her experiences with PinnacleCart. We always love to hear from our customers and we very much appreciate Heidi sending us this video. If you have any comments about PinnacleCart, please send us an […]

Quick tip for improving cart abandonment rates

By |April 27th, 2010|

Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted, impatient and distressed. They lose interest, leave the site, or simply […]

Pinnacle Cart 3.7 has been certified “most search-engine-friendly cart” by International SEO firm CyberMark International

By |April 14th, 2010|

We have worked extensively with one of the world most respected search engine optimization firms, Cybermark International, to ensure PinnacleCart is properly designed for the most optimized ranking on all popular search sites including Google, Bing, Yahoo, Ask.com, MSN, AOL, Mamma.com and more. With features like; SEO friendly URL’s, custom […]

Changes in requirements for processing MasterCard and Discover

By |April 8th, 2010|

MasterCard and Discover are requiring that all merchants support the following:

Balance response transactions — For prepaid and gift cards, once the card has been used, the remaining account balance will be transmitted along with the authorization response. The remaining balance must be printed on the customer receipt, displayed on the […]

Design Feature – Changing Price Color

By |April 7th, 2010|

We had a question in our discussion board about changing the color of price and thought this might be a great place to answer the question and help everyone understand some of the new tools in Pinnacle Cart 3.7:

1) Activate “Design Mode” in the management area of the cart, roll […]

Dun & Bradstreet’s Allbusiness.com highlights Pinnacle Cart

By |December 29th, 2009|

A recent article by Sam Thacker from Dun & Bradstreet’s AllBusiness.com explains how e-tailers like you may be missing a huge opportunity to increase sales by shipping to military APO/FPOs.

The great news is that Pinnacle Cart – named in the article as one of the most popular shopping cart vendors […]

Great service for creating forms on your site

By |December 3rd, 2009|

Looking for a fast, easy and quick way to create on-line forms? FormSpring gives businesses and organizations an easy way to build any type of online form, integrate it with their website and begin collecting data. I’ve been testing the product for the last couple of days and I’m really […]

LinkPoint is now First Data Global Gateway

By |December 1st, 2009|

Linkpoint is rebranding their payment gateway to First Data Global Connect. If you’ve used LinkPoint.com as your payment gateway, nothing will change except the name. We’ll be updating both the application and our site to reflect the new branding.

For more information direct your browser to http://www.firstdata.com/linkpoint/

AllBusiness highlights Pinnacle Cart’s customer service

By |November 6th, 2009|

AllBusiness posted a very interesting article about how poor customer service can be very costly to a company. At the time I read it I had no idea that PinnacleCart will be highlighted as a company that not only has a great product but also has an excellent customer support.

Click the […]