About Craig Fox

Craig Fox is also the founder and visionary behind Pinnacle Cart eCommerce software. With over 45,000 clients, Pinnacle Cart is one of the world’s leading ecommerce solutions for small to medium-size business. Prior to starting Pinnacle Cart in 2002, Craig worked extensively with a number of small businesses helping them develop and achieve their online business objectives. Craig decided he could do better and Pinnacle Cart was born. Large multi - national companies have aligned themselves with Pinnacle Cart these days including Sprint, Vodafone, CenturyLink, Parallels and GoDaddy. Hailing from Minnesota, Craig hangs out in Phoenix, AZ these days shaping the brand messaging for Pinnacle Cart. As often as work permits, though, Craig can be found backpacking around foreign countries across the globe. His mad cover song abilities are appreciated everywhere.

Using Purchased Data More Effectively for Marketing Purposes

By |October 12th, 2012|

Using purchased data can help businesses gain insight into tracking and understanding customer purchases. In turn, you want to use that information to predict future purchases. Predicting future sales can help companies utilize resources efficiently, boost sales, and encourage loyalty.

Your point of sale system, whether through your eCommerce website or […]

eCommerce Software in 2020: What Does the Future Hold?

By |September 26th, 2012|

More and more, we transact and interact online, and nowhere does this shift become more evident than in eCommerce. As new social media and eCommerce platforms make advancements and transform the lives of businesses and consumers, our approach to brands and the purchases we make online will change in ways […]

Why Krispy Kreme and Sausage Bacon Breakfast Burgers Matter More Than $2,500.00

By |September 12th, 2012|

Something interesting happened lately on my Facebook feed that opened my eyes regarding the most basic tendencies of human nature and how our society processes media in 2012. People have finely tuned BS detectors. Because of the ways we can communicate so openly and freely, there is a non-stop stream […]

Pinnacle Highlight Time: Mandy’s Moon Store – Personalized Gifts & More

By |September 6th, 2012|

At PinnacleCart, our customers are the reason we are able to do what we love. Going forward we are going to be showcasing a Pinnacle Highlight which allows a happy customer to tell their story about how their life has improved for the better because we are here for them. […]

5 Biggest Mistakes When Choosing An eCommerce Solution

By |September 5th, 2012|

Selecting an eCommerce platform can be a tricky choice. There are dozens of eCommerce platforms, from the enormous to the obscure, each aimed at different markets, and catering to business needs in a different way.

When selecting a new eCommerce platform, it helps to know the most common pitfalls in advance. […]

Randy and Cheryl Davis@ The Green Gables Store Win the Pinnacle Success Story Challenge!

By |August 22nd, 2012|

Before starting their store which was hosted by PinnacleCart Randy and Cheryl Davis were living in a 34-foot long fifth wheel traveling all over the southeastern United States working crazy hours with Randy’s construction job. He was in restaurant construction and there were several demands placed on his time, but […]

Three Reasons Why eCommerce Thrives: Convenience, Cost, and Security

By |August 8th, 2012|

We have all been online at some point suffering from analysis paralysis worrying about making the right purchase for everything from basketball shoes to Imported Mexican Vanilla (my family buys Vanilla from Mexico online frequently). Shoppers are constantly contemplating “am I paying too much for the product?”, “am I buying […]

Submit A Pinnacle Cart Software Success Story and Win $2400.00 In Marketing Software

By |August 6th, 2012|

It is success story time. We are going to be giving away $2400.00 worth of marketing and SEO software to our happiest customer. We have recently partnered with Sycara, an SEO software company, to offer marketing services to Pinnacle Cart software users. To get things started and show our excitement […]

Pinnacle Cart Establishes The Weekly Featured Facebook Fan Highlight

By |August 2nd, 2012|

Every week, starting August 6, 2012 PinnacleCart is going to put a featured customer in its showcase. Business owners love to talk about their businesses and we love to hear about their successes and victories. There will be placement on the Pinnacle Cart blog as well as the Featured Facebook […]

Time = Money Part Deux

By |June 26th, 2012|

This is a follow-up to a previous blog post “Time = Money” and I will be talking about out integration with Salesforce and the mixed bag it has brought us. I also think it points out the challenges in the new business model of enterprise software providers and the 3rd […]