Remember when getting videos on the web was a laborious and fairly complicated process? Once you figured out how to create it, you had to make sure it was in the right format, contact your host to stream the video, make sure the client had the correct video player installed and once you figured all that out, you had all those additional bandwidth charges to look forward to. Things were tough in pre-YouTube days, but the playing field has changed and the process has become simpler. Now, not only can you add video to your site, you absolutely should.
First, get a decent video camera. Great ones can usually be found for under $100. Once you have the camera, make sure to pick up some easy to use video editing software. Many cameras come with some type of editing software if the one you purchased doesn’t, do a quick search on Google for video editing software and you’ll find plenty. Next item needed is an account with either youtube.com or www.vimeo.com. This is where you’ll be uploading your video once it’s complete.
Some helpful hints for a successful eCommerce video:
1) Keep it simple – People watching your video don’t want to listen to technical mumbo jumbo or long winded, unemotional descriptions of your product. They can read that stuff on the site. Your goal is to create a short, to the point, product presentation that will work for all audiences. It’s best to create “problem/solution” type videos. “Have a dirty floor, here’s how ACME mop can help”. Think about your customer’s motivation to buy and address it. Also, if your product has a unique selling proposition, be sure to discuss that in the video.
2) Keep it short – Keep your message short and to the point. Think about who your target market is.Produce your video as if that person is in front of you and you’re giving them your best elevator pitch. Don’t have an elevator pitch? Get one! Customers will quickly lose interest if your message isn’t short, sweet and to the point.
3) Keep them on task – What is the goal of your video? To sell this product or service so make sure you are providing them a way to make a purchase. If the video isn’t on the product page, be sure to clearly outline the URL to the product. You can do this by adding an annotation to your video in youTube.com. You can also use that feature to highlight the main points you are trying to Communicate. Here is a quick tutorial on how to do it: http://www.google.com/support/youtube/bin/answer.py?answer=92710
Since the web doesn’t allow us to touch and feel a product, a video can be the next best thing. If you have a product or products that you think would benefit from video, give it a shot and see if you see an increase in sales.
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