Building a strong brand identity is the basic precondition for growing your business in the long-term perspective. You need to develop a powerful brand that is widely recognized as good and reliable, but it’s not an easy task with dozens or even hundreds of competitors fighting for the same piece of the market share.

This is where digital marketing steps in to save your day. Namely, studies show that content creation generates three times as many leads as traditional marketing formats, while 70% of Internet users want to learn about products through online content.

In such circumstances, your goal should be to use state of the art tactics and take the business to the whole new level. This article will present you seven digital marketing tricks that will double your brand identity. Let’s take a look!

1. Publish Multimedia Content

Gone are the days when you could keep the audience engaged with nothing more than textual content. Humans are visuals beings and they require a more versatile approach these days. The idea is not to eliminate textual content, but rather to mix it with other formats such as images, infographics, podcasts, and videos.

This sort of diversity is crucial if you want people to enjoy your posts and spread the word about it. If you don’t believe us, take a look at Neil Patel’s website. One of the most popular digital marketing gurus is doing it all, creating a perfect combination of multimedia files in each post.

2. User-Generated Content

Did you know that two-thirds of consumers say they trust the opinions of other customers posted online? It clearly proves the potential of user-generated content (UGC), which means that you should exploit this marketing strategy to promote your brand.

UGC comes in many different variants:

  • User reviews
  • Case studies
  • Testimonials
  • Social comments
  • Images
  • Videos

The last format is what makes GoPro such a famous brand globally. They constantly encourage users to make attractive videos. It doesn’t only strengthen the bonds between the brand and its followers, but also serves as a valuable mechanism of promotion for the company.

3. Local Search Optimization

local search optimization

Local search optimization is an incredible marketing tool for users who are trying to promote physical branches of a business. With a whopping 97% of consumers using online search to look for local businesses, it only makes sense to use local search engine marketing in order to get found by your target audience.

All it takes to nail this type of advertising is to optimize your website so as to match the preferences of nearby searchers. Jennifer Bourne, a business analyst at Xpertwriters.com, says local search optimization is a three-step process:

  • Create an account on Google My Business
  • Keep your business-related information fresh and up to date
  • Publish quality content that local consumers want to read

Doing so, you will maximize the discoverability of your business and allow more people to find you in the real world.

4. Influencer Marketing

influencer marketing

Influencer marketing is not a new tactic, but it keeps getting more important over the last few years. Since almost 50% of consumers depend on influencer recommendations, you can’t afford to neglect this valuable marketing mechanism.

Brill Assignment is a content creation agency that frequently hires influencers to promote its services. They say it helps them improve professional authority and reach out to previously inaccessible audiences. However, finding a perfect influencer to promote your brand is not easy because you need to take many features into account.

First of all, it should be a person who fits the expectations of your target group. The second objective is to find someone who shares the same vision and values as your brand. And thirdly, it must be an individual who uses the same style of communication – cheerful or serious, professional or funny, etc.

5. Social Media Marketing

social media marketing

Social media such as Facebook and Instagram gather billions of monthly active users, so it’s fair to say that your brand identity will suffer a lot if you don’t invest enough time in this marketing channel. As usual, the quality of your content plays the most important role in this field. A brand needs to publish content designed for each platform specifically.

For instance, Instagram is ideal for product-focused companies because you can attract users with beautiful images. On the other side, companies such as Resumes Planet use LinkedIn to approach job seekers in a more professional manner. Of course, you should focus on networks that your audience considers interesting, so don’t waste time creating tweets if your target group is not using Twitter.

6. Test New Technologies

Information technologies keep evolving and you can see new tools, devices, and apps being launched almost every day. It can become a genuine booster of brand awareness if you find the right model to connect a brand with modern technologies.

This is exactly what IKEA did when it launched the famous AR-based app. They used the power of Augmented Reality to improve user experience and allow customers to test furniture before purchasing. It’s one of the brightest examples of how simple but innovative campaigns can skyrocket brand recognition and online authority.

7. SEO

seo

The last item on our list is well-known, but we have to discuss it because it’s so significant. No matter what you do or what kind of marketing content you publish, it needs to be perfectly optimized for engine searches. It’s an all-encompassing process that requires a post of its own, but we want to mention the basic steps of content optimization here:

  • Keyword research is crucial if you want to allow prospects to find you online
  • Optimize titles, subheadings, and descriptions
  • Page load speed can make or break your SEO strategy
  • Optimize photos by adding proper tags
  • Add transcripts to your videos

There are many more moves to analyze and implement SEO-wise, but this is just the foundation that you have to bear in mind all the time.

Conclusion

There is no better way to boost brand recognition than using digital marketing. But everybody else is doing it already, so you need to utilize state of the art tactics in order to win over the audience. In this article, we explained to you seven digital marketing tricks that would double your brand identity. Make sure to use them and write a comment if you have other interesting ideas to share with us!

Scott Mathews is a marketing manager and a part-time blogger at Careers Booster. As a highly productive author, Scott regularly contributes to other content creation agencies such as A Writer and AssignmentGeek. Although he spends most of his time working, Scott never forgets to watch the games of his favorite basketball club, Chicago Bulls.