SMS marketing is a useful marketing tactic for businesses that want to stay in touch with their target customers on a regular basis.
People usually have their phones with them for the most part of the day. And, if they have enabled push notifications, then likely, at least, glance at all the messages that they receive.
SMS marketing is especially useful for ecommerce companies as there are numerous applications for them.
Want to find out how you can leverage SMS marketing for your business?
In this post, you will learn six of the best ways to use SMS marketing to increase sales of your ecommerce site.
1. Give Personalized Offers for Special Occasions
One of the most brilliant uses of SMS marketing for ecommerce is to send birthday and anniversary discounts and rewards. Most of us have received such messages on special occasions from multiple brands.
Usually, such messages would first wish users well on their special day and give them a limited-time offer to make the day even more special. These discounts should ideally be limited to a day or a few days, to further boost their effectiveness.
These messages are effective at boosting ecommerce sales for two main reasons. First, people tend to make purchases for special occasions either to give to someone else or reward themselves. Second, once-a-year, limited-time discounts like these create a sense of urgency and encourage them to make a quick purchase.
2. Send Timely Order Updates
This is probably the most common use of SMS marketing by ecommerce companies. Most ecommerce companies like to keep their customers updated about their order status through text messages.
Text messages are more convenient than emails and usually get more reads. Moreover, customers actually prefer receiving order updates and shipping information over text rather than emails.
But, how can such messages be used to drive ecommerce sales?
You can include a link to your website in all your text communications. Whether it is a link to track the shipment or a CTA recommending similar products, you should have a link in your messages.
So, when you first set up your ecommerce store, do make sure that you integrate SMS marketing to send order and shipping updates.
3. Run One-Off Promotions
Every ecommerce business runs sales, one-off promotions, and holiday discounts at some point or another. SMS marketing is a great way to send quick and timely offer updates to consumers and encourage purchases.
Whenever you run a promotion or sale, just send an SMS to your text list and some of them will surely convert. This is a great way to get some additional ecommerce sales and also bring back some of your previous customers.
4. Send Automated Purchase Reminders
This strategy works best for companies that offer a product that customers need to buy frequently. For such products, you can send automated purchase reminders at a predefined frequency.
Let’s say that you offer a monthly subscription service or product. So, if someone has made a one-off purchase from your brand, you can send purchase reminders at the start of every month to make a repeat purchase.
You can use one of the numerous automation tools for marketing to send such automated reminders.
Keep in mind that such messages work best with products that need to be purchased repeatedly, after a certain period of time. However, if you keep sending emails for one-time purchases, then that might get annoying for the users and they might block you.
5. Integrate SMS Marketing with Your Referral Program
Another way in which you can use SMS marketing for ecommerce is by integrating it with your loyalty or referral program. Whenever someone recommends your company or product, they will receive an automated message.
This strategy works even better if you offer some sort of a sign-up bonus or discount to entice new customers to make a purchase. Also, don’t forget to reward your existing customers for each referral by giving them a discount or bonus as well.
You can also use SMS marketing for other aspects of your rewards program like sending updates about points and sending personalized offers to loyal customers.
6. Send Abandoned Cart Reminders
One more common use of SMS marketing by ecommerce companies is to send abandoned cart reminders. These are basically messages that you send to people who added products to their carts but did not complete the payment process.
Such messages should always include a direct link to the user’s cart, making it easy for them to complete the purchase. You can also provide some added incentives like a one-time discount to further encourage them not to abandon their carts .
Given that these people were already familiar with your product and interested in it, such messages often provide good conversion rates.
Also, it helps to hire professionals or use tools to write good content for such messages to make them more convincing.
Ready to Supercharge Your Ecommerce Sales?
These are some of the best ways to use SMS marketing to drive more ecommerce sales. Use these tips to boost your conversion rates and get the most out of your SMS marketing campaigns.
These can not only help you win new customers but also grow the number of returning customers for your business.
So, what are you waiting for?
Get started with these SMS marketing tactics right now and see the results first hand. All the best!
Gaurav Sharma is the Founder of Attrock, a digital marketing company. He works closely with top marketing influencers and has helped numerous brands, ecommerce firms, and SaaS companies grow. He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications like HuffPost, TechCrunch, and many more.