Looking for last-minute Christmas marketing ideas that will grab the attention of late shoppers? We’ve got a quick list that’ll show holiday cheer and increase your overall holiday sales!
The holidays seem to flash by in a blur, don’t they? With less than two weeks left until Christmas, it’s time to slow your roll, focus on your marketing efforts, and attract the season’s last shoppers. There are many Christmas marketing ideas you can use to grab the attention of rushed gift givers. Below is a list of our favorite five – the best ideas for your online store!
Holiday 2017 – During an annual survey, consumers told Prosper Insights & Analytics that they planned on spending more this year than in 2016, an average of $967.13. That will launch this year’s sales 3.4 percent higher than last year. AlixPartners is predicting a holiday retail sales growth of 3.5 to 4.4 percent; Deloitte is claiming the growth will be 4 to 4.5 percent, and the NFR foresees an increase of 3.6 to 4 percent.
Christmas Marketing Idea # 1 – A Christmas Countdown
Though it seems simple, keeping a Christmas countdown timer on your website and social media is a great last-minute Christmas marketing idea. It’s a gentle reminder that keeps visitors in the holiday spirit and entices frazzled shoppers to buy from your online store.
In 2016, consumers procrastinated holiday shopping more than ever before. This year, create a sense of urgency by posting day-by-day countdown promotions, offering limited time sale blasts, and promoting some deal-of-the-day offers. It doesn’t matter whether you plan these broadcasts around the 12 Days of Christmas or 8 days of Hanukkah, countdown promotions are fun and effective. They will attract holiday traffic and sales to your website. Remind shoppers that they’ve run out of time and that if they want goods to arrive before Christmas, they should act now!
Christmas Marketing Idea #2 – Festive Social Flare
Social media has always been a great way to connect with your target audience and loyal customers. The holidays turn things up a notch, however, and remind us what an amazing brand awareness tool social networks can be. Use your Facebook, Instagram, Pinterest, and Twitter accounts to keep your company name in the minds of your loyal customers. Here are some ways you can do that:
- Post your Christmas / Hanukkah countdown deal-of-the-day.
- Share photos and videos that show off your company’s holiday spirit.
- Inform last-minute shoppers of flash holiday promotions.
- Share heartwarming holiday stories from around the world.
- Thank your followers for another great year.
- And let them know what’s coming in 2018!
Christmas Marketing Idea #3 – Cater to Instant Needs
There’s a lot of stress that comes with Christmas shopping so until your customer breathes that last sigh of relief, you need to be on point with offering them instant ways to satisfy their needs. Do this by promoting things that are helpful, convenient and effiecient. These ideas include but are definitely not limited to the ever-easy online gift card, next day delivery, free 2-day shipping, in-house gift wrapping options, and more.
Christmas Marketing Idea #4 – Embrace an Influencer
You’ve undoubtedly heard about the power of online influencers. In an instant, popular influencers can take an audience of tens of thousands and point them towards your online store. If you haven’t yet tried working with one of the trendy social media icons that your shoppers follow, the holidays are a great time to start. Influences may set you back a pretty penny but their reach is widespread and their word will give your brand immediate credibility and a glorious moment in the spotlight. This Christmas marketing tactic can be amazing for holiday sales as influencer marketing works very quickly.
Christmas Marketing Idea #5 – Spruce Up Your Shop
In addition to creating a winter wonderland-y look and feel for your online store, spruce up your appeal with some festive (but simple) landing pages that are themed around Christmas, Hanukkah, Advent, Kwanzaa, and New Years. These landing pages are the best way to show off your holiday deals and keep visitors in the spirit of spending. When building holiday landing pages, be sure that your promo information is clear and concise and that each sale you’re running has a separate landing page. This avoids confusion and excessive returns while protecting your brand reputation. Shoppers should have few options on a landing page and be quickly funneled into the sale with easy call-to-action buttons.
Remember when you’re taking on all of this rushed, last-minute Christmas marketing that you should always stay true to your brand and do right by your customers. Online selling and eCommerce success depends on customer retention and the highest amount of sales come from your store in Q4. Unfortunately, the majority of shoppers who purchase from you during the holiday season won’t return to your store again. Because of this, it’s best to put tactics in place now to recover what you can from a statistically lost opportunity. Retaining even a small percent of holiday shoppers can increase your annual sales but more than double! We all know it’s much harder (and takes a lot more marketing dollars) to sell to a new customer than it is to sell to an existing customer but when you see a chart like Remarkety laid out for us, the true benefit of customer retention sinks in. Keep your past shoppers coming back and save your marketing budget for new customer acquisitions.
The holiday season is undoubtedly the busiest and most important time of year for online business owners (and marketers, too). Embrace the cheery chaos and use our favorite Christmas marketing ideas to increase the success of your online retail store!
What are your favorite Christmas marketing ideas? We’d love to hear them in the comments below!
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California, she is often found blogging from random beaches and teaching her kindergartner the delightful difference between ‘hola’ and ‘ciao’.
With a strong past in product evaluation, educational content, and eCommerce sales, Susan is serious about helping online merchants succeed in their goals. She loves meeting other independent business owners on the road and hopes to run into you one day… maybe in the hammock next to her!