Have you revamped your website yet? What design trends have you embraced?
As frequently as you improve your product line and services, you also need to freshen up your website. While most designers try to stick to smooth interfaces and limited content, the rules of designing an eCommerce website require a bit more thought.
In eCommerce design, the end goal is conversions. Your appealing storefront design must encourage and make it easy for users to purchase as many items as possible. Fortunately, there are some current eCommerce design trends that will do this, are simple to add, and will give your website a refreshingly new look this year.
- Responsive Design. We are already in the age of responsive design and should expect more similar trends this year. As an eCommerce business owner, you have to make sure that your website can always adjust to the user’s needs and preferences. Current responsive design is based on geolocation and the type of devices your shoppers are using. But these functionalities are not enough and developers are innovating to incorporate additional customization options to make browsing more seamless.
- Long Scrolling. As mobile browsing continues to develop and inventories continue to grow, the most effective way for shoppers to check a variety of products in smaller spaces is with long scrolling. Your customer base will get annoyed when they have to continue to click to the ‘next page’, ‘next page’, ‘next page’… especially when using mobile. Long scrolling helps solve that problem, making it a great eCommerce design for mobile.
- Call-to-Action Buttons. This might sound like a no-brainer but every eCommerce experience starts and ends with a Call-to-Action. Users appreciate when what they are looking for is obvious and sends them immediately and seamlessly to their requested product or service. To create visible Call-to-Action buttons, use simple, easy language. Go for bold colors and opt for more frequented, clickable areas. You wouldn’t want to put an important Call-to-Action on the bottom of a page or hidden in other bright images, right? If you’re running on a quality eCommerce platform, it should offer simplified Call-to-Action buttons so your shoppers can easily navigate through their desired product pages, through to check-out.
- Tight Security. Your website should not only be attractive and seamless, but trustworthy, as well. A site that is well organized and secure will help boost overall sales. Make sure you not only look appealing but are safe and reliable with PCI-compliance, PA-DSS certifications, and SSL encryption. If you don’t have an HTTPS:// secure network connection showing in your URL, upgrade to a private SLL. Internet shoppers really do look for that reassuring little lock symbol at the beginning of an eCommerce website’s URL address.
- Personalization. Personalization of an online shopping experience is quickly becoming one of the biggest eCommerce design trends. You have to ensure that a user’s shopping experience is tailored to their wants and needs, before they even know them! Your webstore personalization could begin with a simple welcome message that greets the shopper, follow up with recommendations on what they’d like, based on their past purchases, and end with personalized thank-yous or emails that remind the browser what they “abandoned” in their shopping cart. Follow up emails that deal with cart abandonment can also offer discounts that entice your browsers to return and complete their purchase.
- Functionality Over Trendy Features. Though this article is based around eCommerce design trends, it’s important to remember that functionality should always remain at the heart of eCommerce websites. Shopping sites should not only offer security but also provide quick and easy access to products and services. Additionally, shopping sites need to have well-developed product descriptions and other information to help shoppers make informed decisions. Always focus more on functionality over trendy features.
- More Animations. As images and video continue to remain the most important element of a web design, there’s also a big swing towards animations, GIFs and cinemagraphs on an eCommerce site. Animations and cinemagraphs give users an impressive and memorable experience. They can be incorporated in home page banners, background images, product videos, motion graphic demos, and a lot more.
- Hand Drawn Elements. When trying to develop consumer connections and promote brand reputation, it may be a good idea to look towards hand drawn elements this year. Graphics and stock images are the standard go-to resources when creating banners, icons, logos, and other graphic elements. But this year, hand drawn elements are all the rage. Hand drawn elements emphasize originality. They are impactful, can be delightful, and leave a lasting impression on your customers. So, stop using the same plain images for banners, icons and logos. Surprise your customers with creative hand drawn elements.
- Lots of Information. With the short attention span of most online browsers these days, most websites want to keep messaging “first glance” easy and comprehensible. But in eCommerce, including a lot of information is vital to making the sale. You’re basically responsible for providing all the information that a shopper misses from not being able to physically handle the product for themselves. A well-designed yet streamlined product page should include an informative and clever product description, with back-up informational blogs and videos, if needed. This level of competency and info is attractive and lets your customer base feel satisfied before making a purchase.
- Extra Design Details. Want to know what makes an eCommerce site stand out from the rest? It’s the extra design detail. This is where effects, great space, creative extras, organization, and photography come into play. Make sure every user’s experience is worth the click. Essential details like material, available items, style or colors should be easy to navigate. If your website hosts a huge inventory, incorporate click-to-sort-filters that manage searches for preferences like brands, sizes, or colors. If you have a small site, categorize a variety of items in a specific category.
These are just a few eCommerce design trends that can help you improve the look and feel of your online store. With the strong competition in today’s eCommerce, businesses need to understand their customer needs in order to know what website features they need to enhance.
Got great eCommerce design trend ideas you think will help an online business? Tell us all about them in the comments below!
Sarinah is a certified procaffinator who works as a full-time Copywriter at Pinnacle Cart. She loves working in eCommerce as she has been tracking the impressive growth of eCommerce selling for many years. Her enthusiasm and pro-eCommerce stance is contagious! During her free time, Sarinah dabbles in other creative pursuits like poetry and photography. She also loves books, 90’s music, travel, and fashion… and coffee, of course!